Growth Hacking with Conversion Optimization
Details
"Testing and Optimization" have become among the hottest themes in online marketing and digital transformation. Meanwhile for the last few years you may have heard people talk about "growth hacking." No matter what you call it, the ability for a company to grow financially by removing barriers to conversion within a digital experience is real. However, even the smallest conversion rate optimization (CRO) programs need strategic roadmaps and must consider best practices. But how do you create a strategic roadmap and what are some of CRO best practices that enable you to tie optimization back to finance and growth. Come to Judah's presentation to find out.
Bio:
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Judah Phillips (https://www.linkedin.com/profile/view?id=691920) specializes in helping people create economic value using data, analytics, and research. He works with leading global companies whose executive and management teams are building, adapting, or reengineering their approach to digital analysis in order to increase profitable revenue, reduce cost, and boost profitability.
He is the CEO and Founder of SmartCurrent (http://smartcurrent.com), and has built and managed business and digital analytics teams for companies including Sun Microsystems (now Oracle), Reed Elsevier, Monster Worldwide. His clients work has included Nokia, Karmaloop, CocaCola, Goldman-Sachs and more. Phillips founded and globalized Digital Analytics Thursdays (DAT) (http://www.digitalanalyticsthursdays.org/). He serves or has served on the advisory boards to several companies, including YieldBot, Localytics, Webtrends, and Experfy, which have raised over $50M in investment.
Judah has spoken at more than 42 technology and Internet industry events and guest lectures at universities and business schools worldwide. He is a Consulting Editor for Pearson and Financial Times Press' books and courses on analytics. Judah is the author of the books Building a Digital Analytics Organization and Digital Analytics Primer and other publications. He lives in Boston and holds an MBA and M.S.
Thanks to our sponsors:
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