Google Presents at Big Data Mornings

Dr. Samuel Franklin is a resourceful Big Data analytics expert who combines statistics and consumer psychology to develop profitable business opportunities.

As a Senior Analytical Lead at Google, Sam advises Fortune 50 companies and their advertising agency partners on the application of advanced analytics to digital marketing program optimization and retail strategy development. Dr. Franklin has worked in both the public and private sectors, beginning his career as a Presidential Management Fellow with the U.S. Department of the Treasury. His teaching experience includes graduate courses at Columbia University, where he published a widely-used textbook chapter on cognitive development, and several other colleges throughout the United States.

Dr. Franklin earned his B.S.B.A. in Finance from Georgetown University’s McDonough School of Business and continued on to Columbia University where he earned an M.A., M.Phil., and Ph.D. in cognitive psychology. Dr. Franklin specialized in behavioral finance research at Columbia University and as a Presidential Management Fellow, investigating how short-term wealth fluctuations influence financial risk tolerance and investment strategy.

Dr. Franklin currently serves on the Metro Atlanta Chamber of Commerce Board of Advisors, the Georgia March of Dimes Board of Directors, and on the steering committee for the Green Chamber of the South’s “Greenhouse Accelerator” program to assist environmentally responsible start-up companies. He is also active in Atlanta’s technology start-up and venture capital communities.

Sam lives near Atlanta, Georgia, with his wife and three dogs. During his free time, he enjoys competitive shooting and brewing high-gravity beer.