The role of big data + social data in influencing election decisions has been defined in the last six years since the election of President Obama in 2008. People wanted change and were not afraid to share their opinions in public conversations, and that’s how person-to-person, one-on-one discussions turned from local to global and opaque to transparent on public and open social media platforms. 2012 showcased the rise of data science and big data, how media, political parties and civil society gathered opinions about issues closest to the heart, big ideas that can change and create ephemeral landscapes. Math quants and data crushers were able to disseminate the mounds of campaign data at their fingertips into actionable targeting information to persuade and inform people across the nation and within strategic states.
The great Indian Election of 2014 unleashed technology creativity in India and ushered the era of big data in Indian politics. Data analysis helped raise funds, rework advertisements, created detailed models for voter engagement, increasing the power of a micro-targeted strategy. New tools were created, others were commissioned to make the experience personal.
BIG DATA + SOCIAL DATA + NOW = MASSIVE INFLUENCE
The big data equation is missing how social influence, mobile data and other assets can impact the results when harnessed quickly and effectively. The potential for outside the box thinkers, creators and
entrepreneurs has opened up, with companies being formed to take advantage of paradigm shifts providing desirable experiences.
Come participate in the Hive Big Data Think Tank Meetup hosted jointly with EMC Corporation to network with experts and find the next big idea for your startup venture.
The event will start at 5pm on 8th August 2014 and end at 8.30pm after which dinner will be served. Entry to the event is FREE and exclusively by invite only.
There will be five speakers including industry leaders, startup founders and investors. Mr. R. Chandrashekhar, President, NASSCOM will preside over the event. The profile of our distinguished speakers is below:
1) R. Chandrashekhar: President, NASSCOM
Chandrashekhar has been the Chairman of Telecom Commission and Secretary in the Department of Telecommunications in the Ministry of Communications & Information Technology, Government of India since September, 2010 till his retirement from Government service in March, 2013. As the Telecom Secretary, he was responsible for driving several key policies and strategies covering licensing, spectrum management, National Broadband Plan, Convergence, Manufacturing, Investment, security, R&D and the National Telecom Policy 2012. He was the principal architect behind a triad of policies covering Telecommunications, Electronics and Information Technology that was unveiled in draft form by the Government of India in October, 2011. M. Chandrashekhar received a M.Sc. degree in Chemistry from the Indian Institute of Technology, Bombay and a M.S. degree in Computer Science from the Pennsylvania State University, USA. He is widely travelled and has a unique understanding of cultural diversity, both within the country and across the world. He was conferred the Prime Minister’s Award for Excellence in Public Administration for the year 2007-08. He has been conferred several awards including Data Quest Path Breaker of the Year Award in 2005 and Distinguished Alumnus award of IIT-Mumbai in 2010.
2) Shashi Shekhar Chief Digital Officer - Shashi is a Digital Strategist and Innovator with nearly 18 years of experience in the Information Technology Industry. Shashi is also a well-known Blogger and Commentator on Politics and Public Policy in India. Shashi joined Niti Digital from Infosys where he spent many years focused on Product Strategy and Innovation. He assisted Mr. Narendra Modi's personal brand creation efforts through use of technology, catapulting Mr. Modi from having only regional recognition to a being a significant player on the national scene, having increased manifold the voters confidence in his ability to lead a nation.
3) Viral Shah - Co-founder and CTO of FourthLion Technologies – a company that is named after the hidden fourth lion representing the citizen. FourthLion Technologies is helping politicians discover technology tools beyond their Twitter accounts and Facebook pages, and is also beginning to work with brands in a similar way. All major political parties now work with companies to build mobile applications and crunch large data sets to formulate and execute campaigns. Shah, 34, is a computer scientist who developed technology for Aadhaar based subsidies and payments prior to starting FourthLion Technologies along with Shankar Maruwada and Naman Pugalia. He worked on Nandan Nilekani’s much talked about election campaign, and is also the author of the open source Julia Programming Language that is becoming popular for data science and analytics.
4) S Anand - Chief Data Scientist, Gramener. Gramener is a data visualization company transforming your data into concise dashboards that make your business problem & solution visually obvious, helping you find insights quickly, based on cognitive research. Gramener offers fascinating analysis on the history of election analysis, history of every Football world cup match since 1930, review of the Indian budget reactions, etc on their website. Anand has advised and designed IT systems for organizations such as the Citigroup, Honda, ICICI, IBM, Oracle, RBS, SAP, Tesco, etc. Anand has an MBA from IIM Bangalore and a B.Tech from IIT Madras. He has worked at IBM, Lehman Brothers, The Boston Consulting Group and Infosys Consulting. He blogs at s-anand.net.
5) Karthik Shashidhar – CEO of Bespoke Data Insights. Karthik is a freelance management consultant who solves business problems using a data-driven approach. Karthik spent the last year writing a column for the Mint where he analyzed quantums of data looking at voter polls, voter turnouts, criminal candidates, exit polls and much more. His work can be viewed at http://www.livemint.com/Search/Link/Keyword/election%20metrics. He is also with the Takshashila Institution, a public policy think tank.
The Hive Big Data Think Tank brings together experts, decision makers, researchers, and visionaries from academia and the industry in:
- Visualization, data infrastructure, and data science
- Applications that leverage Big Data in areas such as advertising, marketing, eCommerce, CRM, security, health sciences, industrial verticals etc.
We host periodic talks, panel discussions and hackathons. Join us! Come Learn, Network & Share.
Brought to you by The Hive that incubates, funds and launches businesses that use large volumes of data for intelligent decision making.