Creating A Big Data Culture Within Your Company

  • April 30, 2014 · 6:30 PM

Are you hesitant to recommend a Big Data solution because you don’t believe your organization will use it effectively?  

Or has your organization implemented a big data solution only to not have the necessary buy-in from within your organization to make the implementation truly valuable?  

As an executive do you feel pressured to help your company join the Big Data movement, but you don’t know how to ensure a significant return on investment?

Join us in our beautiful new digs located in the epicenter of Washington’s new Digital DC technology corridor.  WeWork is DC’s hottest new technology incubator and co-working space - join us for pizza and drinks as we learn how to create a culture of big data.  

Dr. Stephen Penn will show us how successful Big Data implementations have a lot more to do with social science than data science.  He will walk us through how evaluating your organization’s joint decision-making capabilities, what he terms as “organizational cognition”, will make for a much more effective big data implementation and a much higher return on investment.  We’ll look at a roadmap for firms seeking to increase their competitive advantage through data-driven decision-making.  

Dr. Penn has over twenty years of experience in IT and data analytics including management of large projects involving 100+ staff and $10M budgets.  He has consulted on data mining projects with University of Maryland University College, Social Security Administration, Columbia Basin College and others.  Dr Penn currently teaches in the University of Maryland’s newly-formed data analytics masters program.  He also teaches management and innovation at Columbia Basin College.  

Join us for a fun evening in our dynamic new space.  Come see what’s happening along the Digital DC corridor.  We’ll meet at the new WeWork Wonder Bread Factory at 641 S St NW, a few blocks north of Chinatown directly behind the Shaw metro station.  If you haven’t been to Shaw in a while, you’ll be surprised by what you see.  

Here’s are a couple of links to catch you up to speed on the flourishing tech scene along the new corridor...  

http://www.bizjournals.com/washington/blog/techflash/2014/03/digital-dc-launches-at-wework-in-shaw.html

http://digitaldc.co/

Thank you to our sponsors for making all of this possible!  Talend (http://talend.com/), memSQL (http://www.memsql.com/), WeWork (http://www.wework.com/).


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