We will discuss identifying patterns, trends, and correlating structured & unstructured data across the enterprise and how to use these tools to gain visibility, knowledge and valuable INSIGHTS into pertinent behaviors and the forces that drive them.
After this session, you can expect to come away with:
A) An understanding of the importance of Big Data and its business impact beyond analytics and reporting.
B) Actionable insights on how Big Data is transforming the way marketers interact with consumers
C) Best Practices for collecting and managing large amounts of data from traditional and new sources
D) How to leverage valid data and optimize customer experience to engage, retain, and drive value
1. Why Big Data?
2. Big Data & Charter Global
3. Demo - Social Snapshot using Twitter
4. Kick Start your PoC
5. Key Steps to Assembling Your Big Data Analytics Team
6. Questions & Answers
Sanjiv Singh, Senior Big Data Solutions