Creating, managing and marketing your API

Why on earth create an API (Application Programming Interface) to your code?  Doesn't that just let others leverage your years of hard work?  Yes!  And that can be a great thing for your business and the longevity of your software.

At this meetup there will be short presentations from each speaker and a panel discussion about the key elements of creating, managing and marketing your API to the world.


Alex Salazar is the CEO and Co-Founder of StormPath - User Management and Authentication For Developers. Prior to starting Stormpath, Alex was a senior sales executive at IBM where he managed $30M+ accounts and was named Salesperson of the Year. He served R&D and Business units at ESPN, Viacom, Bloomberg, NBC/Universal, and Government entities. Prior to IBM, Alex was an enterprise software developer. He has a BS in Computer Science from Georgia Tech and an MBA from Stanford University. Alex also lives in San Mateo and spends his scarce free time surfing and teaching his daughter to code.

Kin Lane is an API Evangelist.  Not in the sense that I’m evangelizing a single API to you--In the sense that APIs are important for everyone to be aware of.  I’m paying attention to not just the technical, but the business and politics of the web API movement.  I share my insights by blogging on the business of APIs at, politics of APIs at and you can find more information about me at  @kinlane


Chris Patterson is a senior architect for RelayHealth in Emeryville, CA, the connectivity business of the nation's leading healthcare services company. There he is responsible for the architecture and development of applications and services that accelerate care delivery by connecting patients, providers, pharmacies, and financial institutions. In 2012, he received his fourth consecutive Visual C# MVP award by Microsoft for his technical community contributions. @PhatBoyG

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  • Mathias B.

    Great panel, with a wealth of experience and diversity of points of view, really enjoyed it.

    April 19, 2013

  • Mark A.

    The panelists were incredible with a deep base of knowledge of APIs - the technology, the business and the politics. Great job!

    April 19, 2013

  • Chris P.

    The log parsing and analysis tools I mentioned were LogStash (uses ElasticSearch) and Kibana.

    The metrics tool was Graphite.

    1 · April 19, 2013

  • Chris P.

    Had a great time at the event last night, thank you for all the questions and discussions that followed. Let's keep the conversation moving!

    April 19, 2013

  • Mark A.

    @Joe - late is OK, just be sure to bring a couple of API questions with you. No streaming and the format is panel discussion.

    @YuKuo - 6:30pm pizza, beer, networking. 7:00pm program starts w/ Alex, Kin and Chris. 8:20 raffle, additional beer and networking.

    See you all tonight!

    April 18, 2013

  • A former member
    A former member

    Do we have the agenda of the meetup? What time does the presentation start?

    April 18, 2013

  • Fernando C.

    sorry, meetings running late today.

    April 18, 2013

  • Joe

    Dang. I want to make it, but most likely would be late. Are you going to be streaming this? Or sharing the presentations?

    April 18, 2013

  • Christopher P.

    Looks great!

    April 16, 2013

  • Mark A.

    MuleSoft is kicking in some great raffle prizes as well - thanks to our awesome host!

    April 15, 2013

  • Douglas T.

    Building an Api for CorpQNA

    April 13, 2013

  • Mark A.

    We have a large backlog of raffle prizes to hand out from our generous sponsors. Books, t-shirts, software licenses, more books...

    April 4, 2013

Our Sponsors

  • Redgate

    Books, Tee's & .Net/SQL Server tool licenses for meetup raffles.

  • Silicon Valley Code Camp

    The biggest & best peer-run software conference on the planet.

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