Contracts & Rescue Pricing: How Not to Give Away the Farm/To Get the Farm Back

Title: Contracts & Rescue Pricing: How Not to Give Away the Farm or How to Get the Farm Back

Speakers: Jeanine Lehman, Attorney & Jan Triplett, CEO, Business Success Center

This has become a huge issue. If you are thinking about using Groupon, Living Social, or any other kind of mass couponing or discounting, watch out for traps. There are lots of horror stories out there about businesses cutting prices to get customers and then customers expecting that price regularly. Business Attorney Jeanine Lehman will walk you through contract basics so you'll know what you are signing and what you're promising. She'll talk about what you can do legally when you get overwhelmed without finding yourself in violation of the Deceptive Trade Practices Act and other laws. Jan Triplett, CEO, Business Success Center will talk about the repercussions of getting caught in these situations and lead the discussion on "Rescue Pricing", how to regain the value-based pricing you need to have to stay profitable and keep the best customers.