Growth Hacking the Open Graph

Topic: Growth Hacking the Open Graph

The Facebook Open Graph API enables apps to publish user interactions (e.g. "took a photo", "listened to a song") to the user's News Feed, Ticker, and Timeline. Integrating with the Open Graph unlocks vibrant opportunities to drive growth, generate high-value signals, and ultimately meld your app into users' daily Facebook experience in ways totally unachievable with a simple Like button.

TripAdvisor has collected 75MM reviews & opinions, and 2 billion pieces of location data. Leveraging the Open Graph to help share users' contributions helped TripAdvisor to grow to become the most popular app on Facebook.

Learn from TripAdvisor engineers about their Open Graph implementation and experiences with the Open Graph, including how to get started with the API and best practices for picking an action verb, improving News Feed visibility, maximizing clickthrough value, adapting to Facebook changes, and avoiding common pitfalls.

Discussion will incorporate both technical and business considerations. All audiences welcome.

TripAdvisor is providing complimentary food and drinks!

Sponsor: TripAdvisor is providing the room, the food, the drinks, and the speakers.

TripAdvisor is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor believes that social matters when it comes to travel. TripAdvisor has been working on Facebook platform since 2007, and it has been a launch partner for major Facebook releases such as the Like button, Instant Personalization, and the Open Graph. TripAdvisor built out multiple canvas experiences that are some of the most visited apps on Facebook.

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