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Making Marketing Part of Your Whole Organization

Making Marketing Part of Your Whole Operation Tuesday, February 5th, 2013, 7:00 p.m. to 10:00 p.m. -- in Waltham MA IEEE entrepreneur members free non members $20.00 To join IEEE entrepreneurs network go to In a startup, it's all hands on deck. If everyone isn't rowing the boat towards more customers and sales, you're fast on the way to being sunk! Everyone, from the CEO to engineering (often the same person), needs to adopt some of the marketing mindset of: 1) getting the word out, 2) representing your value forcefully and honestly, and 3) staying on the alert for new opportunities. To become an everyday marketer, though, you don't need to go back to school for an MBA. Gain basic insights into affordable, simple ways to win visibility and get customers. Our panel of CEOs and marketing mavens will share techniques from social media, guerrilla marketing, and PR that will help you put your best face forward to customers, win the attention of key industry influencers, and be seen in the right places by the right prospects. All without spending your seed money! Join us for this fun, informative evening. For meeting details and to register: Speakers Catharine Arnston, Founder and CEO, Bits of Health, Inc., http://www.energybits... Catharine is the founder and CEO of Bits of Health, a Boston nutricuticals company that sells algae in small tablet form that can be swallowed or chewed. Their four brands of algae are sold as high performance, high protein, immune-building snack food. Algae has been sold globally for fifty years, including in Asia, where it a multi-billion dollar market. Bits of Health is the first company to brand and sell algae to mainstream consumers and athletes in the USA and they have used a unique strategy to do so. Their growing success and momentum is being compared to that of Red Bull who, ten years ago introduced energy drinks and built it into a $10 billion category. Bits of Health is similarly first to market in the USA with a product that has a proven track record in Asia and they similarly plan to build a billion dollar market. Bits of Health is now four years old. It is Catharine’s third internet startup. Catharine holds an MBA from The Ivey School of Business at the University of Western Ontario, a BA in urban planning from Queen’s University, an Arts Management Certificate from the Banff School of Fine Arts, is a Board Certified Health Counselor from The Institute of Integrative Nutrition and the State University of New York (SUNY), and is a REIKI Master. For 25 years she has been a senior marketing executive, a magazine publisher, an international attaché for the Canadian and British governments, and now loves introducing algae to everyone she meets. She eats at least 100 algae tabs a day and is living proof that algae will “rock your world”. Nancy Domenichelli, President and CEO, Modern Day Scribe, http://moderndayscrib... Nancy is President and CEO of Modern Day Scribe, LLC -- the premier transcription service for researchers since 1994. Modern Day Scribe produces transcripts from digitally-recorded interviews, focus groups, advisory boards, and other meetings. The company comprises a US-based, virtual workforce of over 50 language specialists in four time zones. It has brought together the talents of nurses, teachers, secretaries, business management personnel, and computer hardware and software specialists to create a combined editing, data entry, and transcription service that is unparalleled in the transcription industry. Nancy currently serves on the Board of the New England Marketing Research Association as Secretary, and is an active member of the Women’s Business Enterprise and American Marketing Association. Nancy attributes over 60% of new business to her activity with Linked In. Ameeta Soni, SVP and Chief Marketing Officer at VFA, Inc., Ameeta leads strategic planning and corporate, industry, and product marketing at VFA, a late stage VC -backed company providing software and services for facilities capital planning. She has more than 20 years of marketing and business development experience, and has been instrumental in the success of many new technology ventures. She has founded Aanza AutoID Group, an RFID services firm; Aanza, a provider of product lifecycle management software and services; and Altek Consulting, a management consulting firm. Ameeta also served as VP of product marketing and VP of marketing at ChannelWave Software, a VC-backed provider of partner relationship management software. She has held senior marketing positions at Computer Identics, The BOC Group, Genus, and Varian Associates. Earlier, she served on the board of directors of PlumChoice, Inc. Ameeta has chaired the MIT Enterprise Forum of Cambridge, is currently a member of its startup committee, and was a charter member of TiE-Boston. She also is a mentor at the UMass Mentors and Ventures program. She earned her MBA from the University of Chicago, MS from the University of Massachusetts at Amherst, and BS (Honors) from St. Stephen’s College, University of Delhi, India. Moderator Christina Inge, Senior Director of Marketing- EZuce, Inc. (, and VP/Director of Social Media at American Marketing Association-Boston Chapter Christina is a digital and content professional focused on helping companies get more customers via their web presence. She creates marketing strategy, including complete rebranding and overhaul of marketing processes, infrastructure, and content channels. She has a strong return on investment track record. Her experience includes building strategic marketing programs, leading and mentoring teams, and building consensus. She is a widely quoted international speaker on web analytics, social media, nonprofit development and search marketing. Her awards include the Social Media Society Media Star Award and the FutureM Future of Marketing Awards for 2011.

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