Join a group of Denver-area brand professionals for a java fix and some shop talk about brand trends and issues. Establish a brand community and create a network of resources. This is for those who understand that a brand is a noun first, and a verb second.
At every stage of the brand development process, getting buy-in is necessary for a brand strategy to be sustainable. Even before brand projects begin there are skeptics, and at every stage there are more. So, how do we create value for our brand building efforts to satisfy all of our stakeholder groups?
People often associate brand with a silly tagline or a bad advertising campaign. Read more
What members are saying
“ What a great group of creative minds..I really found value in everything that was talked about from everyone there. ...
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“ Stretching your ideas about branding! ”
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