BuildDirect Talks Digital Marketing - ABC: Always Be Converting

Are you a Digital Marketer or is Digital Marketing something that gets you fired up? If so we are hosting an event you won’t want to miss!

At BuildDirect we sell products in an industry that is surrounded by mistrust and we do this without a storefront. As digital marketers, this means engagement and conversion are top of mind and we push ourselves to find better ways of doings things every day. Come hear how we’re turning users into lifelong customers by listening to the data and building scalable solutions for our Home Marketplace.

We’ll have some of our frontline team presenting and you’ll have the chance for Q&A and networking. The more the merrier so feel free to bring your team and colleagues too.

6:00pm - Doors open and networking with drinks and snacks available

6:30pm - Presentations start, with a short break between each speaker

8:00pm - Networking

Here’s what you can expect to hear about:

Mining for Customers - Do you know who your best customers are?

Presented by Tyler Vautier, Engagement & Conversion Manager

Quick, you have millions of users, who do you want to talk to & what should you say? Not all your customers are created equal, are you spending your time focusing on the right ones? Here’s a 4 step recipe to reduce waste and drive better results across all of your marketing.

• Finding Your Best Customers – there are so many ways to segment your users, here’re some must haves

• Focus on Those That Matter – know who drives your business? Great, now what?

• Show Them What They Need to See – leverage your data to give your customers the best possible experience

• Don’t Waste Your $$ – fire the customers that are never going to buy from you

Spammers Are Scammers - Doing Email the Right Way

Presented by Madison Norton, CRM Manager

What does it take to grow a highly profitable, highly engaged email list? How can you treat your subscribers like the unique human beings that they are? What does it take to hit your customer’s inbox every time? In this session you’ll learn:

• Give Them What They Want – how dynamic, personalized content can treat customers like individuals

• Team Up – getting connected to your Sales team for maximum impact and success

• Automate It – do it right or don’t do it at all

• Ask For Permission – how CASL plays a role in your business’ email program

Iterating Towards Success

Presented by Aaron Mah, Web Optimization Specialist

How do you build an AB testing program characterized by lightning fast development and consistent improvement in conversion? How does BuildDirect leverage AB tests to iterate quickly towards growth, without sacrificing user experience? In this session, we'll look at:

• Building an AB Testing Framework – how to identify your most promising opportunities

• Working with Product and UX – gleaning value from stakeholder pushback

• Sharing Failures – how to provide value to your organization, especially when tests fail