Our fellow meetup group member Heath Lympaney is going to share his experience of a framework he's found useful in his own work.
"The milkshake story, a true story, is told by Clayton Christensen (author of Innovators Dilemma and Innovators Solution) as a lesson for marketing professionals.
The story is closely associated with the Jobs to be Done framework that became popular with Product Managers in Silicon Valley a couple of years back, as the central lesson itself is useful to them when building new products and understanding their customers"
