March 15: Milkshake Story - What can a BA learn from fast food Milkshake sales?
Details
Our fellow meetup group member Heath Lympaney is going to share his experience of a framework he's found useful in his own work.
"The milkshake story, a true story, is told by Clayton Christensen (author of Innovators Dilemma and Innovators Solution) as a lesson for marketing professionals.
The story is closely associated with the Jobs to be Done framework that became popular with Product Managers in Silicon Valley a couple of years back, as the central lesson itself is useful to them when building new products and understanding their customers"
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Arrive by 5:30 to get in before the door's close, If you arrive once the doors are shut then call 3129 4506 and we'll let you in.
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