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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big

(originally I listed Lean Startup as the Book for this July event) But I realized (thanks Tom!) that I already posted that book for March.


So let's revisit this 'classic' - Guerilla Marketing and see what applies in the here and now


When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

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  • Christine G.

    Yes, Colin, you are clearly hallucinating again. I remember talking about you, but didn't get a hug, so I don't think you were there. Charlie either.

    July 2, 2013

    • Colin

      Gah! I swear to all the Guerillas out there that I did attend. I even received a free pastry from Panera for my trouble.

      July 3, 2013

  • Charlie Seymour J.

    Our second grandchild is due today! Enjoy the chat and see you soon. (Dang... it WOULD have to be "marketing" that I'll miss!) Charlie

    May 30, 2013

    • Christine G.

      Congrats!! We missed you today - and of course, your unique perspective on the book. Any chance you glanced at it or read it at one time? Would love your take on it.

      1 · July 2, 2013

    • Charlie Seymour J.

      Thanks! Haven't read in ages - any specific questions? See if I can answer them...

      July 3, 2013

  • Colin

    How come I was changed to "didn't attend"? I remember being hugged by Gonda and the Panera food is still digesting. Am I hallucinating again?

    2 · July 2, 2013

  • Tom

    Hi. I'm a bit confused here... is there also a discussion of this same book on March 5, 2013?

    January 20, 2013

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