Yours truly will be putting on a three part series running once every two weeks for the next 6 weeks. Below is a basic outline of what I was thinking of covering along with an open discussion period at the end. I was introduced to this format by Miles Miller and had time to try these interactive teaching techniques with my ASSETS class last week and it went very well with a 100% favorable assessments turned in after the class. I also may throw in a few surprise guests to liven things up a bit.
Each of these are free if you bring an open mind and a snack to share with the group.
Session One-- (2 hours)
[b]How to Start or Re-start a Brand Right[/b]
March 24th- 5:30 pm - 7:30 pm- 30 North Lime Street, Lancaster
• What's in a Name?
• Your Company Vision and Mission
• Honing or Creating Your Benefits and Features
• Advertising vs. "BRAND"ertising
• Types of Brands and What form should yours take?
--Ending with an open discussion and potential critique of your materials, if wanted--
