Attend a FREE 3-Part series called "Creating Your Brand in the 21st Century"

Yours truly will be putting on a three part series running once every two weeks for the next 6 weeks. Below is a basic outline of what I was thinking of covering along with an open discussion period at the end. I was introduced to this format by Miles Miller and had time to try these interactive teaching techniques with my ASSETS class last week and it went very well with a 100% favorable assessments turned in after the class. I also may throw in a few surprise guests to liven things up a bit.

Each of these are free if you bring an open mind and a snack to share with the group.

Session One-- (2 hours)
[b]How to Start or Re-start a Brand Right[/b]
March 24th- 5:30 pm - 7:30 pm- 30 North Lime Street, Lancaster

• What's in a Name?
• Your Company Vision and Mission
• Honing or Creating Your Benefits and Features
• Advertising vs. "BRAND"ertising
• Types of Brands and What form should yours take?
--Ending with an open discussion and potential critique of your materials, if wanted--

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Session Two-- (2 hours)
[b]How to Sell Your Brand Right and Right-away[/b]
April 7th- 5:30 pm - 7:30 pm- 30 North Lime Street, Lancaster

• Traditional vs. New Media Approach Comparison
• Social Media, You Tube, and other new emerging media
• How to get your brand "rediscovered"
• What is the New Media Matrix and how can I use it?
• Introduction of the "Branded Website"
--Ending with an open discussion and potential critique of your materials, if wanted--

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Session Three-- (2 hours)
[b]How to lead with the Right Brand[/b]
April 21st- 5:30 pm -730 pm- 30 North Lime Street, Lancaster

• Lets take a closer look at the "Branded Website"
• Understanding the Online Branding Paradigm
• Protecting your online reputation
• How to get the right attention online without losing your sanity
• How to systematize your online and "offline" Brand Management
--Ending with an open discussion and potential critique of your materials, if wanted--

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As a teacher trainer for ASSETS of Lancaster since 2007 and a speaker at the Lancaster Chamber a few times, and after 20 years of helping others market their businesses, I am now ready to share my knowledge of brand marketing with the Business Innovation Group. This will not be a lecture, but rather an energetic, interactive interaction between myself and the group where I share worksheets I've personally developed to help us develop your own brand from the ground up. If you already have a brand, it will help even more because you'll discover what you need to do in order to sell your businesses products or services more effectively.

Proposed Meeting Structure:

30 minutes networking, getting coffee, snacks and time for 30 second introductions to the group.
30 to 45 minutes for a very interactive presentation
30 minutes with a self-assessment worksheet and open discussion period
30 minutes to discuss your business challenges with branding your business as it relates

Directions off of Duke Street:

Turn left off of Duke Street on Grant St., go past the lit mural and park FREE to the right off of Grant St accross from First Pres, Church. walk up Grant street 100 feet to Lime St, turn left and we'll be on 2nd building corner of Grant and Lime