Lessons from Marketing Forefathers: Understanding Your Site's Visitors

Online marketing is a relatively new field. Today's marketers often get so caught up in the technology of building sites, driving traffic, doing usability studies, and running A/B and multivariate tests, that they skip the most important principles that successful marketers have employed long before the web existed. You simply cannot have a high-converting site and drive targeted traffic to it if you don't have a deep understanding of your customers.

Register here: https://www2.gotomeeting.com/register/367194162

In this webinar, Theresa Baiocco give you specific tools and processes to get inside the heads of your (or your clients') customers in order to deliver the messages that resonate with them. She'll walk you through the process she uses for her clients, which is based on marketing principles, but takes advantage of the tools and technology available today. This process is a must for converting your site's visitors into customers!

Register here: https://www2.gotomeeting.com/register/367194162

Theresa Baiocco is the co-founder of Click Advisors in Bend, Oregon, which helps mid-sized businesses increase the ROI of their online advertising with Pay Per Click management and Conversion Rate Optimization. She has a Master's degree in Marketing from the University of Colorado and is Master Certified in Conversion Rate Optimization through Market Motive. You can connect with her on Linkedin or chat with her on twitter at @theresabaiocco.

Register here: https://www2.gotomeeting.com/register/367194162