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The Credibles Model for Crowdsourced Funding of Local Food Businesses

NOTE: A light lunch will be served courtesy of Momentum.
We will tune into the webinar but will also pick up on the recent ACCA conversation around a co-op cluster/incubator here in Alberta.
We will aim to meet monthly from now on.

As entrepreneurs and investors continue their dance in the evolving crowdfunding landscape, creative innovation abounds. One model leading the charge is the Edible Credits– or Credibles – program, which allows food businesses to raise capital by pre-selling directly to consumers.
Whether it is a start-up restaurant in Brooklyn, or an expanding gelato company in Berkeley, the Credibles program is allowing consumers to act as small-scale investors, putting their money where their mouths are, supporting food businesses they believe in, and enjoying perks and bonuses in the process.
The Credibles model shows how pre-payment crowdfunding can work in the food sector and beyond. Come learn how it’s done straight from the source.
Arno Hesse is cofounder of Clearbon, which focuses on funding and financing solutions for small businesses. As a founding member of Slow Money and its local chapter Slow Money Northern California, Arno works on directing investments into local food systems.

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  • Andreas G.

    Not to blow our horn, but I will, Greens Eggs & Ham created two versions of "Credibles" years ago. As we are a small farm, we cannot borrow conventional capital for any reason. We use a program we call FUTURES as our day to day operating capital supplement as a form of CSA without the hassles. Customers pay in $250 increments which are renewable at any time year round. They then have a credit account with preorder privileges and then they shop at the market for what ever they want when they want. The second program we run is for larger amounts of capital - we call it our Slow Money Alberta program. We borrow larger increments of operating capital from our customers under a 5 year term, and then repayment is made through a combination of yearly food credit and a monthly cash repayment with interest. The food credit starts immediatley, and the cash repayments start 6 months after sign up. For more information, please contact us at [masked].

    March 5, 2013

    • Courtney H.

      It would be super to have you join us today Andreas and speak to a local example!

      March 5, 2013

    • Andreas G.

      Courtney, would have loved to, but Tuesdays NEVER work because we only have Mondays - Wednesdays at the farm to actually farm!

      March 5, 2013

  • Nestor D.

    I wish i could have been there and join on this conversation but i am up to my ears with work and birthday stuff, today its my birthday so im booked for the whole day.
    but if i can have a summary of what you guys did today by email would be awesome

    March 5, 2013

  • A former member
    A former member

    Sorry. can't make it now.

    March 5, 2013

  • Andreas G.

    These two programs are responsible for Greens Eggs & Ham being in business today, and finally starting to move ahead to build to our potential. We cannot rely on the system, we have to create our own solutions. Come visit us at the Crossroads market, or the Calgary Farmers Market for more information and see what we have available.

    March 5, 2013

  • Kelly S.

    We would love to welcome you at REAP and Brave Communications sponsored Media Training with Ken Cameron March 7th – advance registration is required - more info at: - ask about not for profit rates

    February 28, 2013

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