Public relations agencies and bloggers: how we can best work together
Details
Robyn MacLean and Stephanie Gough from Brookline Public Relations (http://brooklinepr.com/) will be talking to us about PR agencies. Robyn and Stephanie will talk about how PR agencies work, what they do and who they do it for, and how bloggers and those involved in social media can have effective relationships with firms and agents.
If you're an established blogger, there is a good chance that you're receiving releases about events, products, news, and other matters that agencies deal with. How should you respond to them? How can you, as a blogger, benefit from that news or that announcement? How can you nurture a mutually beneficial relationship with those agencies, so that everyone, including your readers, are getting something valuable from it?
As experienced agents, Robyn and Stephanie will be able to de-mystify their industry, answer questions about their business, and specifically address the relationship between bloggers and social media users and the PR industry.
Being someone who is not a professional media person (my blog is hobby rather than business), I've often had questions about whether I should respond to releases that are clearly not up my alley, and whether I'm obligated to make a public announcement if I accept an offer to go to an event. I'm really looking forward to hearing this presentation. I know that they will be ready to answer questions, so be sure to come with yours at the ready.
I look forward to seeing you there! ~John
ABOUT OUR PRESENTERS
Robyn MacLean is an Account Specialist at Brookline Public Relations and holds a Bachelor of Applied Communications in Public Relations from Mount Royal University.
Robyn supports clients from various industries, but is most passionate about consumer public relations, specifically food and beverage. She focuses on delivering traditional and online media relations, event management, and trade and consumer education for the food and beverage industry. She is advocate for putting the Canadian culinary scene on the map to gain international recognition. She currently works with hospitality brands such as Rouge Restaurant, Catch & The Oyster Bar, Hyatt Regency Calgary, Thomsons Restaurant, WineFest, Rocky Mountain Wine and Food Festival, and Original Joe’s and Smashburger.
Robyn is a self-proclaimed “foodie”, and if she was not in public relations, she would be a host on Food Network Canada, expanding the palates of picky eaters everywhere.
Stephanie Gough is an Account Specialist at Brookline Public Relations. In her position, she supports various clients and team members through her research, media relations, event coordination, writing, and editing. Stephanie is a graduate of the University of Calgary, completing a Bachelor of Arts in Communications with a Minor in Management and Society in the Co-operative Education Program. Stephanie previously worked for a boutique PR firm in Toronto, whetting her appetite for agency life. She also has communications experience with a national construction agency and numerous years of customer relations experience. If Stephanie was not in public relations, she would be a watercolour painter and full-time groupie for her favourite band Hanson.
About Brookline Public Relations
Brookline Public Relations, Inc., based in Calgary, AB, is privately held and one of Canada's leading boutique public relations agencies with a superior track record for planning and executing award-winning public relations and communications programs. We are dedicated to helping organizations build awareness, credibility, and strong reputations worldwide. We are unique because we deliver PR campaigns and events that achieve a balance between strategic planning, creative programming, and relentless execution. Brookline is dedicated to providing both established market leaders and emerging players with top-notch campaigns that lead to measurable results.
Brookline Public Relations was founded on four main pillars, which drive our passion and our work:
· Fresh: We offer a fresh approach
· Creative: We provide creative ideas
· Solid: Our efforts produce solid results
· Professional: Always!