About The Book:
by Trevor van Gorp & Edie Adams
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.
Read more about the book (including a FREE download of the 1st chapter) at www.designforemotion.com
Purchase at Chapters or Amazon.