Defining your audience and packaging your offering

Martyn Sibley has built a business based on blogging and consultancy. He recently realised that although he had great content and really good traffic he wasn't getting the sales that made his business sustainable. He changed this by identifying his audience and packaging his offerings to suit them. 

Martyn will join us from Spain via a Google Hangout to talk us through how he did this and to answer your questions. Please register your attendance as normal so that we can all see who is involved but join us on Google Plus in the hangout at 7pm

Once you have a Google Plus Profile set you you can join the event here:

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  • Ann H.

    Martyn and I managed to get the interview recorded this morning with a better connection but unfortunately, without the live Q&A. If you'd like to ask Martyn a question after watching the video (14 mins) you can do it in the comments section on the YourTube channel

    1 · May 21

  • Ann H.

    Hi folks. We had some problems getting Martyn set up as a panel member so we eventually recorded an interview without the live Q&A. We're going to have another go tomorrow at 11am so either way we'll have a recording and I'll send you a link. Apologies to everyone who called in tonight.

    May 20

  • Sam

    not sure if i fluffed it up but didn't see it

    May 20

    • Richard F.

      Nor me; technical difficulties I think :-(

      May 20

  • Kathy S.

    Can't find where to buy tickets - may I pay on the door?

    May 19

    • Ann H.

      The event is on-line Kathy - see Chris's reply. I've sent you an invitation on Google Plus.

      May 19

  • Chris W.

    Hi Kathy,

    This is a virtual meeting via Google Hangout and to the best of my nowledge there is no charge.

    Joining details are above, if you need details re joining Google+ either contact Ann or I could forward on her instructions - [masked]

    May 19

  • Kathy S.

    As long as my tutoring sessions have finished and no last-minute GCSE panickers ambush me for more time, I shall be there.

    May 19

  • Yvette B.

    Drat - it clashes with a photographers presentation I signed up for. Hate to have to miss one, but I'll catch you all next month!

    May 15

  • Yasmin C.

    I'm not sure if I'll be back from London in time for this but I'll register a 'yes' because I'd like to join this hang out. Sounds intriguing. My blogging has got me to some interesting places so far, thanks to this group...!

    May 14

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