June CHUG: Defining the Shopping Experience: Why Search still Matters

Title: Defining the Shopping Experience: Why Search still Matters ft. Matthew Dix from Tresata

Description:

With the recent shift towards e-commerce, providing a seamless shopping experience both online and in store has become paramount for the success of traditional retailers. Users now expect added value beyond coupons and weekly ads; they expect offerings tailored just for them - a segment of one. In this discussion, Matthew Dix from Tresata will be presenting on how search has become a driving factor in user experience and how Hadoop can be leveraged to serve the ever increasing need for personalization.

Speaker Bio: Matthew Dix is a valued Solutions Engineer at Tresata. His primary focus is assisting clients in maximizing the value derived from Tresata's Customer Intelligence Management (CIM) software by helping them recognize additional avenues for leveraging discovered data insights.