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Luncheon: Dave Cameron Vice President The Nielsen Company

Reminder: All participants must finalize registration here:


February 26, 2013

Dave Cameron
Vice President Statistical Innovation
The Nielsen Company

Noon - 1:30 PM
The East Bank Club
500 N. Kingsbury, Chicago 60610

Abstract: A transition to new digital channels is transforming the age-old marketing practice of couponing.  By personalizing the display of coupons, retailers and marketers can help consumers cut through the coupon clutter and more easily find the coupons that will motivate them to purchase.  Through a study with a grocery retailer, their iPhone app and 4 CPG manufacturers, Nielsen personalized the mobile display sorting the most relevant coupons to the top based on a 3-pronged scoring model.  Using a test versus control design, personalization yielded higher overall coupon redemptions, and more redemptions for brands and products that are new to a consumer.

Speaker Bio: Dave Cameron serves as Vice President of Statistical Innovation for the Nielsen company.  Dave has over 20 years’ experience researching and implementing statistically sound and scalable ways to better measure and target the right consumers or consumer segments.  His background includes leading statistical innovation around new products for measuring consumer behavior, creation and development of analytic approaches to customer relationship management for clients, and predicting ROI for marketing campaigns.  Dave has a Master’s of Applied Statistics from the Ohio State University.

Lunch is $30 for CCASA members, $35 for non-members, and $10 for students. Non-members, join the chapter for a year for only $15 and get the discount plus all of the other benefits of membership!

As usual, the Lucile Derrick Fund will purchase a limited number of tickets for student members of CCASA who wish to attend. If you are a student and would like to take advantage of this offer, please register online below, and contact Gerald Funk, expressing your interest[masked] or [masked]

Questions: Call Gerald Funk[masked] for more information

Reduced fee parking available at EBC with validation.

Please register for the luncheon by Friday February 22, 2013 at

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