Email cheerleading session: How to optimize audience engagement

A big cheer for email!

Charlie Meyerson, who created and produced the Chicago Tribune's editorial email content for close to 11 years, says many organizations are squandering their audience's precious attention. Charlie will lead a cheerleading session on how to optimize and grow engagement from your most loyal audience: those who've entrusted you with their email addresses.

About Charlie Meyerson
A reporter, newscaster and news director for many years at WXRT, WNUA, WGN and more, Charlie is now a media consultant, WBEZ-FM's news blogger, adjunct journalism professor at Roosevelt University and adjunct journalism lecturer at Northwestern University. More on his blog: http://bit.ly/CMcs2013.