"Content in a Zombie Apocalypse" with Karen McGrane

We are thrilled to welcome Karen McGrane, author of Content Strategy for Mobile, to this month's Content Strategy Meetup. Karen will be talking about developing a content strategy that treats all our platforms as if they're equally important.

Karen’s description of her talk:
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible, by developing a content strategy that treats all our platforms as if they're equally important.

More about Karen McGrane:
For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, she manages Bond Art + Science, a user experience consultancy she founded in 2006, where she has led content strategy and information architecture engagements for The Atlantic, Fast Company, Franklin Templeton, and Fidelity. Prior to starting Bond, Karen was VP and National Lead for User Experience at Razorfish, where she led major redesign initiatives for The New York Times, Condé Nast, Disney, and Citibank, and managed a team of information architects, content strategists, and user researchers. For more, visit Karen’s site: http://karenmcgrane.com/

We expect this event to be extremely popular, so please respond ASAP and please keep your status updated if your plans change.

Looking forward to a great Meetup!

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  • Seven H.

    Met several interesting folks. Had a dash of wine. Saw Karen McGrane drop the Content Strategy mic. All in all, I'd say that was a pretty great first meetup. Thanks to everyone that made it so.

    August 27, 2013

  • Hilary M.

    You can see the slides from Karen's presentation at http://www.slideshare.net/KMcGrane/2013-0528-zombie-apocalpyse

    3 · August 27, 2013

    • Seven H.

      Excellent. Thanks, Hilary.

      August 27, 2013

  • Helena S.

    I enjoyed the presentation as the resident instructional designer

    August 27, 2013

  • Diane G.

    Great presentation! Thank you Karen for speaking, and the Meetup/Leo Burnett team for organizing.

    1 · August 27, 2013

  • Remi

    Great discussion and thought provoking MeetUp! I especially liked Karen's insight that voice-recognition is the next frontier (after touch screens)... Kudos for speaking & sharing Karen!

    2 · August 27, 2013

  • Mary R.

    A very thought provoking evening. Thanks to Karen and the meet up team for their time.

    1 · August 27, 2013

  • Ross C.

    Same presentation from DrupalCon. Karen's talk starts at 31 minutes into the video-enjoy!

    https://portland2013.drupal.org/keynote/karen-mcgrane

    2 · August 27, 2013

  • Helena S.

    Will this event be recorded?

    1 · August 23, 2013

    • Rebekah Axtell L.

      Thank you!!!

      August 26, 2013

    • Helena S.

      What about the presentation? Is it available to the attendees? Great information.

      August 27, 2013

  • Gillian

    Enjoyed meeting this great group.

    August 26, 2013

  • Scott B.

    Apologies but I will be unable to attend, please allow someone else to take my seat. Very disappointed.

    August 26, 2013

  • Cynthia G.

    Sorry to cancel at the last minute. Had to go to meeting in the suburbs. Thought I'd be back in time, but held up in traffic.

    August 26, 2013

  • sally d.

    Excited I'll be able to be there!

    August 26, 2013

  • Gabe S.

    Sorry to miss it, but I'm part of the committee bringing Luke W, author of Mobile First, to SapientNitro on the same date. I really wanted to attend both but it looks like the timing just won't work out. My best to Karen!

    August 25, 2013

    • Hilary M.

      Hi Gabe, we'll miss you too -- hope your event with Luke goes well!

      August 26, 2013

  • Helena S.

    Looks like this will be a full house!

    August 23, 2013

    • Hilary M.

      yes, it definitely does!

      August 23, 2013

  • Will V.

    Bah! Turns out I'll be busy with evening events after the Event Apart conference. Sorry to miss it.

    August 19, 2013

  • Gretchen W.

    So sorry to miss it.

    August 19, 2013

  • Kim S.

    Was so excited but have to skip to meet our new senior UX director. Hope that opens up a spot for someone else.

    August 19, 2013

  • Kristen Marie C.

    Excited to see Karen speak!

    1 · August 6, 2013

  • Ross C.

    I saw Karen's keynote at DrupalCon, very interesting. Just don't mention wysiwyg in front of her. If you do, prepare to run.

    2 · August 6, 2013

  • Ted P.

    I had a chance to see Karen speak on this topic at Confab this year. Great presenter and presentation. Can't wait!

    3 · August 6, 2013

  • Helena S.

    Always looking for ways to develop content

    August 6, 2013

  • Michael M.

    Wow. Really excited for this one.

    1 · August 6, 2013

  • Pete R.

    See you there!

    August 6, 2013

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