Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?
Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote.
Join your fellow MeetUp and Chicago STC members on July 16 as Jack Molisani shares case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.
Razorfish will be our host for this evening. Networking at 5:30, presentation begins at 6:15.
About the Speaker
Jack Molisani is the president of ProSpring Technical Staffing, an employment agency specializing in content specialists: http://prospringstaffing.com
Jack is also the Executive Director of The LavaCon Conference on Content Strategy and User Experience http://lavacon.org
Note: Jack has donated a free entrance to LavaCon as a door prize, so bring your business card for the drawing!