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Building a Business Case for Content Strategy Initiatives

Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote.

Join your fellow MeetUp and Chicago STC members on July 16 as Jack Molisani shares case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.

Razorfish will be our host for this evening. Networking at 5:30, presentation begins at 6:15.

About the Speaker

Jack Molisani is the president of ProSpring Technical Staffing, an employment agency specializing in content specialists: http://prospringstaffing.com

Jack is also the Executive Director of The LavaCon Conference on Content Strategy and User Experience http://lavacon.org

Note: Jack has donated a free entrance to LavaCon as a door prize, so bring your business card for the drawing!

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  • Helena S.

    I was in D.C. when this meet-up occurred, so I will read the expanded slide-show. Thank you

    August 28, 2014

  • Jack M.

    Hey all. I just uploaded an expanded slide deck to http://www.slideshare.net/slideshow/embed_code/37418477

    2 · July 28, 2014

  • J.A. G.

    Since the meeting, I have been mulling the intersection of content strategy and data science in terms of the Internet of Everything (née the Internet of Things). Clearly there is one and I would be really interested to hear people thoughts / experience. My own background leans more heavily toward content than strategy, more about leveraging and repurposing otherwise stranded information assets than creating campaigns designed to improve a specific suite of metrics. I can see the issue—and the opportunity—but I am not sure I am in the best position to understand all the nuances. While data scientists seem positively giddy at the prospect of crossing data streams in ever cleverer (snoopier) ways, usually in the name of some narrowly imagined efficiency, I get the sense that content strategists take a broader view, looking for synergies and the potential for new opportunities. Is that about right?

    July 27, 2014

  • Helena S.

    I am sorry that I had to miss this event, I was in D.C. at a convention.

    July 22, 2014

  • Dorene R.

    Informative and fun; good use of storytelling

    1 · July 22, 2014

  • Jack M.

    During the meeting I mentioned that Noz Urbina did a great keynote presentation at LavaCon last year on how to get past gate keepers and reach the people with power and purse strings. You can see the keynote video here: http://vimeo.com/80513322

    And slides to session here: http://www.slideshare.net/nozurbina/storming-the-castle-reaching-those-who-control-the-power-purse-strings-noz-ur

    1 · July 18, 2014

  • NOREEN C.

    Thanks, Jack! Really enjoyed the discussion - and the chocolates :)

    2 · July 17, 2014

  • Jack M.

    And for those who didn't get the handout, register for LavaCon by July 31st using the referral code "Chicago" to get $100 off conference tuition: http://lavacon.org

    July 17, 2014

  • Jack M.

    Hey All. Here are the slides from the MeetUp: http://lavacon.org/Business_Case_for_Content_Initatives_Chicago.pdf

    2 · July 17, 2014

  • Chris H.

    Thanks, Jack! Great topic, great meeting! Looking forward to the next one!

    4 · July 17, 2014

  • Jack M.

    I'm not going to covering specific platforms in the presentation (such as YouTube), but taking a wider view. How to build business cases for initiatives where there may not be hard numbers, how to "sell" initiatives to skeptical Management, etc.

    July 14, 2014

    • A former member
      A former member

      Thanks, Jack. I've found from my experience that depending on the corporate culture, some types of media initiatives are considerably harder "sells" than others, and may require an alternate approach with skeptical management.

      1 · July 14, 2014

  • A former member
    A former member

    I would be interested to find out if anyone will be using the example of YouTube and/or other online video initiatives. I've worked in the industry for a long while, including for both social and search teams; and I have experience with building business cases around that particular content and platform.

    1 · July 14, 2014

  • A former member
    A former member

    Looking forward to it.

    July 13, 2014

  • Janet B.

    Topic sounds fascinating. I'd like to RSVP yes but that's hard to do without knowing the date/time/location. Do you have the specifics yet?

    June 4, 2014

    • Jack M.

      We have a date!

      Wednesday, July 16, 2014, 5:30 PM

      @Razorfish, 222 Merchandise Mart Plaza #1200

      1 · June 20, 2014

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