Beyond Usability: Designing for Emotional Engagement
Details
THE TALK
http://photos2.meetupstatic.com/photos/event/4/7/9/c/event_170238332.jpegHow products thrive or fail can often be pinned on how well they satisfy emotional needs in new or unexpected ways. Yet too frequently, design is measured in terms of usability, task completion, the lowest common denominator, and the ambiguous “delight.”
This discussion explores how to identify and leverage emotions to differentiate product and service offerings in increasingly complex marketplaces.
If you play a role in digital or traditional product development, this session will provide you with a new look at designing differentiated and meaningful experiences.
THE SPEAKER
Jeff Werness (http://www.linkedin.com/in/jeffwerness) is a senior interaction designer at Acquity Group (http://www.acquitygroup.com/). He enjoys solving problems – word problems, math problems, and most of all user experience problems. He’s been designing multi-channel digital experiences for more than 15 years for brands like JCPenney, Grainger, Best Buy, Peace Corps, Haagen-Dazs, USBank, and BlueCross BlueShield.
NETWORKING
We're going to try something new for those of you who want to network. After the talk, stay for an hour of EXTREME SPEED NETWORKING, from 7 to 8. Be sure to bring business cards!