Mental Models: Learn How to Uncover Gaps in your User Experience

  • March 19, 2013 · 6:15 PM
  • WunderLand Group's Conference Center at

Finding Gaps in Your User Experience With Mental Models
How do we use the right research tools and approaches to get at the the proper depth of understanding to solve the toughest design challenges?  A mental model is one approach that provides us with both depth and breadth about how people think about engaging your product.  The model guides design decisions according to how people do things in the broader context of their goals and highlights gaps in the experience with your product.

Brian Winters is a design researcher and user experience consultant at Manifest Digital in Chicago, IL with over 12 years experience in user-centered design.  Brian works to connect his clients with the human aspects of their customers so they develop a strong sense of empathy and understanding.  By deeply understanding their customers, organizations can begin shift their own internal perspective beyond incremental improvements and achieve leaps in innovation.

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  • Amy W.

    Hey all - I just emailed the link to the slides from last night. In case you don't receive it, they can be found here:

    1 · March 20, 2013

  • Christian

    I'm so sorry I missed it. For some reason it was on my calendar for Wed. Sorry for being a "no-show."

    March 20, 2013

  • Michael M.

    Speaking of filling the gap, why not post the deck online as a PDF? That way those of us sitting in the back can take out our devices and follow along without squinting and straining. Thanks Brian and WunderLand for your presentation.

    March 20, 2013

  • Dashon H.

    Tremendously tedious, extremely abstract, but very useful research tool and great decoration for the scrum room

    March 19, 2013

  • Sankar B.

    Good one, can be more detailed.

    March 19, 2013

  • Nikola R.

    Very good presentation, looking forward to the deck, some really valuable stuff in there!

    March 19, 2013

  • Jesse W.

    Streaming or recording?

    March 19, 2013

  • John H.

    Work emergency. Sincerely apologize.

    March 19, 2013

  • Irada B.

    Regretfully, won't be able to make it. Have to work late.

    March 19, 2013

  • Andre Aguto A.

    Child is unfortunately sick. :(

    March 19, 2013

  • Maria B.

    My apologies, there is a change is schedule.

    March 19, 2013

  • Jeff S.

    Wish I could, but I have another class tomorrow. Darn...

    March 18, 2013

  • Ray D.

    Regrettably, have a conflict with a meeting that I can't reschedule.

    March 18, 2013

  • A former member
    A former member

    Family obligation came up. Someone else, enjoy my spot!

    March 18, 2013

  • Louise G.

    Sorry, scheduling conflict.

    March 17, 2013

  • Henrik K.

    Sounds great, looking forward to it!

    March 13, 2013

  • Chris M.

    Very excited to hear how other groups are using Mental Models.

    March 13, 2013

  • Misty C.

    Really looking forward to this topic!

    1 · March 11, 2013

  • A former member
    A former member

    Really sad to miss this.

    March 11, 2013

  • John H.

    Just received your comment, I'll certainly be there. Looking forward to a night of valuable information. Thank you for hosting these events, they are a wonderful resource for the community.

    Also, thank you for hosting the previous event on apprenticeships. I have a phone interview in an hour!

    1 · March 11, 2013

  • A former member
    A former member

    Meeting until 6pm that night.

    March 11, 2013

  • Adam K.

    Looking forward to it.

    January 30, 2013

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