9th Creative Chicago Expo-2012 Creative Chicago Expo

2012 Creative Chicago Expo

http://chicagoartistsresource.org/dance/node/39940

|| SATURDAY, MARCH 24 ||

10:30am – 11:30am
One-Hour Mentor: Paul Natkin Paul Natkin (music photojournalist, manager, and advocate)
Paul Natkin has spent his career working with the top of the line in the entertainment business. With clients ranging from Oprah Winfrey to the Rolling Stones, and as founding member of the Chicago Music Commission, Natkin’s expertise covers valuable territory for musicians, photographers and anyone wishing to succeed in the entertainment business from a Chicago base. Claudia Cassidy Theater

Protect Your Brand in Cyberspace
Patrice N. Perkins (Lifestyle Zen, LLC)
Most creatives use the Internet to showcase their work, but they also need to protect their work and brand online. Learn concrete steps to take if someone infringes on your ownership rights. Perkins will cover protections (or lack thereof) of the different social media sites using real life examples.
4th Floor Conference Room

Maximize the Potential of Your Website and Social Networks Brad Lichtenstein (Creative Capital)
Is your online presence serving you to its full potential? This workshop will address how to maximize your online visibility and cultivate return audiences using both your website and social networking platforms. Examples and practical tips will increasing site traffic and generating revenue by focusing on ways to make your online presence more interactive and dynamic. Lichtenstein is an award-winning filmmaker, president of 371 Productions, Creative Capital grantee artist and a part of the leadership team for Creative Capital's Internet for Artists weekend workshop. 1 Garland

Chicago's Cultural Plan Julie Burros (Chicago Department of Cultural Affairs and Special Events), staff See description above.
5 Washington

12:00pm – 1:00pm

Artist Live/Work: New Projects, New Zoning
Artists live/work spaces are needed city-wide. Learn about new developments in the works, and new live/work zoning that's been proposed. Hear from reps from Dorchester Artist Housing (http://rebuild-foundation.org/blog/?p=638), Bronzeville Artists Lofts, Bridgeport Art Center (http://www.bridgeportart.com/), and The Community Builders (http://www.tcbinc.org/).
joined by Alderman Joe Moreno (http://aldermanmoreno.com/), and Melissa Stanley (Art House Realty (http://www.arthousechicago.com/)). Claudia Cassidy Theater

Build a Strong Online Presence Jennifer Rapp Peterson (IndieMade)
Ever wonder how to create a website? Or what to put on your website? This session discusses learning about your audience, creating a brand, and supporting all of it with the right content and social media communication.

4th Floor Conference Room


Writing a Winning Business Plan: A Roadmap To Success
Donna Rockin (City Treasurer's Office & Duman Entrepreneurship Center)
Learn the components of a business plan, how to get started and where to find further resources to complete and implement your plans. 1 Garland
From Hyperlocal to Virtual: Connecting Art and CommunityCara Huffman (I AM Logan Square), Patricia Larkin Green (OpenWall), Stephanie Pereira (Kickstarter), Tristan Hummel (Chicago Loop Alliance) and Paul Klein (Klein Artist Works)
For artists who are looking to utilize new models and resources to broaden their public engagement and reinforce their network, both online and in person. Hear from arts industry professionals about how these opportunities can lead to a stronger practice and career for an artist.
5th Floor Garland Room

1:30pm – 2:30pm
Fundraising with Fiscal Sponsorship + CrowdfundingDianne Debicella (Fractured Atlas)
Any individual or organization looking to fundraise will learn the benefits and use of Fractured Atlas's fiscal sponsorship program as a fundraising tool. The session will include an overview of fiscal sponsorship, how to apply, how to use the tools within the program, and an introduction to fundraising, as well as the benefits and tools of crowdfunding sites, such as IndieGoGo, Kickstarter, and RocketHub.

Claudia Cassidy Theater

Setting Up An Online Store Using WordPressEdmund Dante Hamilton (Chicago WordPress Meetup Group)
Taking orders online is key, whether selling tickets, widgets or memberships. This program addresses how to setup a WordPress website or blog and then enable it to take orders online. It address setting up secure sockets layer (SSL) certificates, proper web hosting, and requirements from PayPal for checkout and payment processing. 4th Floor Conference Room
Impossible Thinking: Managing Big Dreams in Lean Times John Rich (Chicago Writers House)
This is a workshop for small organizations and individuals dreaming up big projects and interested in development models that don’t shrink potential. Starting with the work of the newly formed Chicago Writers House and the Chicago Book Expo as case studies, participants will generate a personal framework for cooperative action, robust programming, crowdsourcing, and more. 1 Garland

Creating a Business for Your Creative Work
Meg Herman (Women's Business Development Center)
This workshop will help you begin working on your business to help you increase revenues and stay profitable for the long haul. We will address issues in setting up your business legally, working on the business vision, identifying your best clients and reaching them and how to organize financially so you know where you stand and where you are going.
5 Washington

3:00pm – 4:00pm

How to Succeed in the Art World Paul Klein (Klein Artist Works)
A jam-packed, highly informative overview of how all visual artists can succeed in the art world on their terms. This presentation hits the high points about how the art world functions, what an artist must do to navigate it and proven strategies that have worked for numerous other artists.
Claudia Cassidy Theater

Intellectual Property: The Only Free Lunch in TownKathleen M. Witt (Valauskas Corder, LLC)
Valuable information on legal topics regarding contracts and intellectual property issues such as copyrights, person rights, trademarks, licenses, and patents. Such information is particularily relevant to creative people and creative institutions. 4th Floor Conference Room
Self-Promotion for Performing ArtistsPeter McDowell and Mia Park (Peter McDowell Consulting)
A fun, fast-paced workshop on the basics of self-promotion for performing artists and arts organizations—from press releases, websites, and marketing materials to social media and networking
.
1 Garland
How to Price Your WorkJane Hamill (Jane Hamill Consulting and Fashion Brain Academy) How do you determine what to charge for your work? This workshop will cover the simple five-step process for pricing any work, how to have the confidence to look someone in the eye and name the price, the one thing every creative person needs to know before they start selling anything. Whether it’s a painting, a piece of sculpture or a garment, knowing what to charge and the ability to ask for the sale can make the difference between making a living and going broke5 Washington