The Lean Brand — Jeremiah Gardner

Ask a handful of people to define, brand, and you’ll get a handful of different answers. Jeremiah Gardner, author of The Lean Brand (http://j.mp/leanbrandbook), will be with us in person in Cincinnati to explore what a brand is, why the conventional model isn’t working, and introduce a new framework called, the Lean Brand Methodology.

Jeremiah will lay out the methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional model (like mission statements, color schemes, and the dreaded, “If you were a dog, what breed would you be?” questions) to discover shared value in all of your brand development efforts. You will be introduced to a new way of approaching your brand and be given tools to start building intelligent, agile, and valuable brands.

You'll Learn:

• The new definition of brand
• How the innovation spectrum affects brand development
• How to build passion with your customers using the Lean Brand Framework
• How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base
• 5 ways to get started building your brand right away