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"Creating Products vs. Applications" By Austin Zellner

Topic: "Creating Products vs. Applications" By Austin Zellner

Description: What's the difference between a developer creating an application and a developer creating a product? The answer to that question can spell the difference between
a successful software business and total ruin. Austin Zellner has a career that
has spanned creating Enterprise Applications to creating real live Products.
We'll cover the fundamental differences between application development and
product development, how to structure teams and projects to maximize product
development, how to take an established application and transform it into a
product, and proper care of your sales teams so all hard work translates into

Speaker Bio: Austin worked as a developer for 15 years in a variety of industries and is
currently a Sales Engineer. Some of his projects include creating Enterprise
client server applications, data conversion algorithms, mobile applications, and
web apps.


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