SXSW Double Header: Cloud Marketing 101 & API's FTW!

We are doing a special SXSW Event with our friends Claire & Randall from Stormpath, who will be visiting Austin from San Mateo, CA. Come on out for 2 talks on Cloud Marketing 101 and API Design 101. This will be epic!

Cloud Marketing 101: How to Market Your Cloud Product 

You pour blood, sweat and tears into your API, open source and weekend projects - let's make sure they get the attention they deserve! We'll go through real-world examples of tactics developers can do to attract attention to their work. Beyond growth hacking and that first post to Hacker News, we'll look at high-value marketing maneuvers that will drive usage, but won't make you feel like a dirty huckster.

To Infinity and Beyond! Scaling Your Stack with Service Oriented Architecture

Abstract: Service Oriented Architecture is a proven design pattern which allows you to simplify your codebase, seamlessly scale your service, reduce engineering frustrations -- and even helps lessen hosting costs. Come learn what SOA is, why it's useful, and take a look at an in-depth technical overview of SOA, and how it can help your organization. Delight your engineers (and business people!) by building your product on top of simple, REST API services.

Speaker Bio's:

Claire Hunsaker is an experienced startup marketer. She focuses on building tools and support for Stormpath developer communities and strategic partnerships. Claire has an MBA from Stanford, and prior to Stormpath, she worked in marketing, customer development and product roles at LiveOps and Samasource. On weekends, she's a Pythonista, knitting junkie and trail runner. 

Randall Degges is a Developer Evangelist at Stormpath, where he builds various open source projects, client libraries, and developer tools. You might also see him at hackathons, conferences, and meetups -- talking about API development, security, and scalability. Before Stormpath, Randall was the CTO of the largest Caller ID API company in the world: OpenCNAM.

Sponsored by:

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  • A former member
    A former member

    Yo! Was incredibly awesome coming down and meeting everyone. Thanks so much for having Claire and myself!

    You guys are the best <3

    March 7, 2014

  • Eddy R.

    Great job by both speakers and by the folks who set this up. I'll be checking out this meetup more often.

    March 7, 2014

  • Alberto

    This was a great event. I would like to see more of these double hitters where multiple needs are met. The technical and marketing presentations were both relevant to me, even if not for everyone. By combining them in one event I got double my value. For those of you only interested in one, you can choose what time to show up and leave.

    2 · March 7, 2014

    • Karthik

      Thanks Alberto. I agree- the marketing talk by Claire opened my eyes up to a bunch of things I didn't know and Randall gave a great refresher of things I had forgotten!

      March 7, 2014

  • Joe G.

    Move over twelve clouds, this was the best Cloud Austin meetup ever! Thanks to Randall and Claire of Stormpath.

    2 · March 7, 2014

    • Karthik

      Thanks for the feedback Joe!

      March 7, 2014

  • John Van L.

    Great seeing everyone. :) Randall's slides are up via

    Until again!

    1 · March 7, 2014

    • Karthik

      Thanks John! Once Claire posts the videos, I'll add a link here.

      March 7, 2014

  • Mike B.

    Bummed to miss this month. Kid duty calls tonight...

    March 6, 2014

  • Ahmad F.

    Yes I will

    February 27, 2014

  • Dharmesh P.

    Sounds exciting looking forward to it.

    February 19, 2014

  • Karthik

    Please note the date change to Thursday, 3/6

    January 17, 2014

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