JSON-LD and how a data layer can help your SEO

JSON-LD (Linked data based on the JSON format) allows you to use structured data on your website without having to embed it in your markup. While it has officially been recommended by schema.org since 2013, support by Google has significantly grown from the start of this year. Learn from Phil Pearce how to best use it to provide structured information about your website's content and improve your SEO.

This is a talk with interactive examples, so bring your laptop.