Oct 13, 2014 · 6:00 PM
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A web designer is not only a technician. The strategy, planning, voice, marketing, vision, management, etc. are all part of making a site productive. Planning and content management are essential topics, and essential to the profession. Erica Hunter will lead our group discussion on this topic. Please be ready to participate.
By far the best value you can add to your business is helping your clients plan their websites by focusing on their intended audience and their overall communication goals. Way before design and architecture are brought into the mix, you can encourage your clients to think seriously about the real purpose of their sites by asking the right questions.
We’ll talk about the questions to ask in planning a website, developing personas so you’ll know who your various audiences are, and defining calls to action.
I’ve been involved in the development of several websites that had attractive, functional designs, some initial content, and then nothing. The client never thought about creating and managing content, so the nice new website just sat there. This is ok (maybe) for a brochure website, but most businesses want a site that attracts repeat visitors and sets up a relationship between the company and its customers.
A web designer can give clients some basic tools for managing content, like developing a website audit and creating/maintaining a blog. Or you can set up an on-going relationship with your clients by offering content strategy and development services.