IxDA Speaker Night: The Value of Prototyping in UX Design

The Value of Prototyping in UX Design : Christoph Ono

Much of our work is pretty boring and abstract, as we spend our time staring at wire frames and code, and discuss the many shapes of hamburger icons. All the while we imagine how awesome and interesting the final experience will be for users. A lot can get lost in translating theoretically great experiences to actual experiences. Luckily we can use prototypes throughout the process to help us find out if we’re on the right path. This talk will be all about making things appear more real than they are, and the benefits of doing so.

About the speaker

Christoph Ono is one of Germany's best kept secrets. He has been in the interactive field since 2000, and has worked on high-profile projects like redesigning mtv.com (http://mtv.com/) and cnn.com (http://cnn.com/), building web applications for EA Sports, Ford and Google, as well as interactive campaigns for Nintendo, Porsche and AOL. Christoph has had various roles from project management to front-end development and user experience design.

Seating is limited. Please RSVP.