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Conversion Optimization

Is your website set to convert?  This presentation will guide you through how to perform an audit of your existing web platform and how to ensure your marketing efforts (social media/email marketing) are properly set to maximize higher conversions and improve ROI. Together, we will discuss how to set goals for your website and dive into methods that will help improve measurements to track your success.


Brant Bell has a strong background in web development & graphic design, but started Code Improv because he found a true passion for helping businesses better utilize social media to meet their goals. Whether it's creating a content strategy plan from scratch or refocusing an already existing one, Brant loves the thrill of helping a client achieve the success they deserve. He's a self-taught jack-of-all trades type who graduated from the Ohio State University in 2003 and currently works for the Ohio Housing Finance Agency as their web developer. Keep up with him at his blog to find tips on social media, Wordpress and general design tutorials.


• 6:00-6:30 – Social/Networking

• 6:30-7:15 – Presentation

• 7:15-7:30 – Q&A/Discussion

• 7:30-8:00 – Social/Networking


If you can't attend in person, you can watch a live stream of the presentation here: The video will also be available for playback after the event.

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  • Adam W.

    The video from Brant's talk is up on Youtube now, here -

    2 · August 30, 2014

  • Matt

    Brant Bell's presentation was pretty heroic. Just how we like them: dense with real information and inspiring. Looking around the room, I could see audience members thinking about the changes they want to make to their own, and their clients', web presences for inbound marketing and SEO. Cool stuff!

    3 · August 29, 2014

    • Brant B.

      Thanks for the kind words Matt...I had a great time! You can't beat meeting lots of new like-minded people in a great environment with beer AND cookies!

      1 · August 29, 2014

    • Adam W.

      I completely agree with everything Matt said! During the presentation I kept thinking about changes I wanted to make to my own sites to implement the stuff he was talking about. Now to create some good lead magnets. :)

      2 · August 29, 2014

  • Rich S.

    I really enjoyed the Meetup. Brant did a great job and I will be spending part of my day researching lead magnets and buffer thanks to him.

    3 · August 29, 2014

  • Kevin M.

    So glad everyone came out tonight. I hope you had a blast!

    3 · August 28, 2014

  • Kevin M.

    Due to traffic, we will be getting started a little later than expected. Presentation will start at 7pm

    August 28, 2014

  • Matt

    [excitement intensifies]

    2 · August 27, 2014

    • Kevin M.

      (me too, I'm holding back from losing my sh*t in anticipation)

      August 28, 2014

  • Renee M.

    I can not come but want to in the future. It is my daughters birthday tomorrow night! Keep me posted. I will try and watch your event on YouTube later. ;)

    1 · August 27, 2014

    • Adam W.

      Hope to see you at the next one! We'll post the Youtube link here as soon as it's up.

      2 · August 28, 2014

    • Kevin M.

      We have some awesome events coming soon!

      3 · August 28, 2014

  • Kevin M.

    Parking Information and options:

    Cardinal Solutions is off Front Street, located right around the corner from Nationwide Arena (Blue Jackets' stadium). It's right above Three Legged Mare.

    1 · August 24, 2014

  • Kevin M.

    Only a few days away. I'm excited to see Brant's presentation!

    August 24, 2014

  • Kevin M.

    Everything's the same but we have updated the location of this event to Cardinal Solutions (Arena District – 401 N Front St Suite 210 Columbus, OH). Please update your calendars.

    August 20, 2014

  • Shannon L.

    is this a preso if you're at the beginning of redesigning your website? or is it limited to optimization?

    August 1, 2014

    • Brant B.

      It will touch on both. If you're currently redesigning or potentially going to redesign a site this presentation will be perfect for you.

      2 · August 1, 2014

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