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Topic overview

Early customer acquisition is key, and having the right sales tools to manage relationships, automate emails, and segment customers can make a huge difference. However, there are a plethora of tools out there, many of which are incredibly expensive and complicated. But have no fear, we will discuss the right tools for early stage startups, on a budget.

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We will cover:

• What are the essential tools to get started?

• What tools are there for pre-sales (CRM, sales intelligence, etc.), sales (communication tools, etc.), and post-sales (customer service, email marketing, etc.)

• How should you evaluate services and tools to find what is right for you?

Panelists

• Sam Palmer, Co-Founder of ReFleece (http://www.refleece.com/)

ReFleece is committed to great design and sustainable practices. They re-purpose upcycled fleece and wool into travel and organizational accessories.The outer, gray layer is made from post-industrial recycled fleece scrap. The inside, colored layer is a piece of an old fleece jacket, collected through Patagonia's Common Threads Initiative.

• Nathan Rothstein, Co-Founder of Project Repat (http://www.projectrepat.com/)

Project Repat makes the most affordable t-shirt quilt on the market. They do so by re-purposing old T-shirts into "scrapbook"-like quilts, using fair-wage, US-based labor. Repat hit $2.6 million in revenue last year.

• Greg Ralich, Marketing Manager of Cuppow (http://www.cuppow.com/)

Cuppow is an American company that develops everyday products that help people live a low-impact life. Their flagship product is the Cuppow drinking lid for canning jars, a simple adaptor that allows people to upcycle an everyday item into the only travel mug they’ll ever need.

• Dan Weisman, Director of Marketing at Ministry of Supply (http://ministryofsupply.com/)

Ministry of Supply creates high-tech performance professional clothing for men. They use NASA-inspired technology to create technical apparel that plays as hard as you do.

Schedule

6- 6:30: Mingle

6:30-7:30: Discussion and Q&A

7:30-: Mingle

Sponsors

THANK YOU to WeWork for hosting our event!

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