Behind the scenes at GAWKER: Publishers, Brands and Native Ads
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Native advertising seems to be the biggest buzzword in marketing these days. Whether you define them as sponsored posts, content marketing or over-hyped advertorials, so-called native ads drive clicks, shares and meaningful engagement with audiences. With sites like Gawker, Facebook, Pinterest, BuzzFeed and Forbes offering these experiences – and growing significant revenue as a result – how can other brands and publishers get in the game?
Join us for a Q&A session with the leader of the pack, Gawker's Executive Director of Business Development Erin Pettigrew (http://www.linkedin.com/in/erinpettigrew), in which she will share her experiences transitioning to this exciting new medium. You'll get the scoop on:
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Gawker's native ad process: what they look for when partnering with brands, success stories and lessons learned
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Gawker's strategies around scaling the native ad business and building effective, measurable products
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Insight on who's leading the way with creative and innovative approaches to native ads
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Insight into the conflict of the legacy banner business and the pivot to advertising
We're looking forward to a great night of Content & Cocktails and hope to see you there!
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