The Day 2 Problem: A Tour of Editorial Strategy

PREREGISTRATION IS REQUIRED!

"Front of book." "The well." "Takeouts." What does a bunch of publishing poppycock mean to you?

Your website isn't a magazine. But it should be. Take a page from publishing history to appreciate the core message of content strategy: that we're all publishers online. What is the Day 2 problem? What are the tools of editorial strategy? How can it be effectively applied, measured and maintained--and who does it best?

Join a leading content strategist, Jeffrey MacIntyre (@jeffmacintyre (https://twitter.com/jeffmacintyre)) of Predicate (https://predicate-llc.com), and a panel of representatives from the Centers for Disease Control and Prevention (https://www.cdc.gov/), HowStuffWorks (https://www.howstuffworks.com/), and UPS (https://www.ups.com/) for a lively look at the role and value of editorial strategy in user experience design.

https://www.powerdisc.ca/images/HowStuffWorks_logo.jpg (https://www.howstuffworks.com/)

https://www.macking.co.uk/images/ups_logo.jpg (https://www.ups.com/)

https://predicate-llc.com/wp-content/themes/predicate_theme/images/predicate-logo.png (https://predicate-llc.com/)