February 17, 2010 6:30 PM - 41 attended
The Day 2 Problem: A Tour of Editorial Strategy
PREREGISTRATION IS REQUIRED!
"Front of book." "The well." "Takeouts." What does a bunch of publishing poppycock mean to you?
Your website isn't a magazine. But it should be. Take a page from publishing history to appreciate the core message of content strategy: that we're all publishers online. What is the Day 2 problem? What are the tools of editorial strategy? How can it be effectively applied, measured and maintained--and who does it best?
Join a leading content strategist, Jeffrey MacIntyre (@jeffmacintyre) of Predicate, and a panel of representatives from the Centers for Disease Control and Prevention, HowStuffWorks, and UPS for a lively look at the role and value of editorial strategy in user experience design.
RSVPs closed
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Daniel B PattonGreat bunch of folks -- kindred. Glad to see there are others facing the same professional issues and driving in the same direction. Shout out to Colleen Jones for getting these smart people together.
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Leanne O'RearHow exciting to have this group! A great place to meet and learn with all the other content geeks out there. Great program on an important topic.
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J. Todd BennettExcellent panel with lots of great insight. Nice to meet Jeffrey in person. Would have liked name tags with person's name, title and place of work for networking portion.
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Bob KennedyToo little "networking" time prior to the meeting and the space where the food was served was too tight. Very interesting discussion, with a very sophisticated panel! I will certainly continue to attend events when possible.
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Adam ForrandThe insightful set up and moderation by Jeffrey MacIntyre proved to be the key. I particularly appreciated the panel's range of perspective and application, which in turned spurred many thoughts and ideas to test and build upon. Many thanks to the organizers!
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Melissa McAvoy+1 guestI thought it was a great introduction to editorial strategy for someone who is definitely new to the subject. I really enjoyed the panelists, particularly Tracy from How Stuff Works. It was nice to hear from a company where editorial strategy is well developed. I thought that Jeff gave a phenomenal and entertaining introduction to editorial strategy. I will definitely check out his articles online.
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