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Content Everywhere - An Evening with Sara WB

We’re delighted to welcome Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content, to talk to us about moving towards the future of content on the web - and everywhere else.

More About the Book From Rosenfeld Media's website
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.

This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable by showing you how to:

  • Identify content's micro elements
  • Structure it in meaningful ways
  • Bring it to life through metadata and markup

This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.

 

Schedule

6:30 - 7:00 PM - Dinner & networking

7:00 - 8:00 PM - Presentation & discussion

8:00 - 8:30 PM - Wrap up & drawing

5 lucky guests will go home with a free copy of the book! You won't want to miss this event.

Join or login to comment.

  • Karen O.

    Very helpful. Lots of useful information

    May 23, 2013

  • Melanie

    What a great event! And it was wonderful to see everyone again. Looking forward to next time!

    May 23, 2013

  • Eddie V.

    Great event! Sara's presentation and her delivery were excellent. Sapient's space was comfortable and accommodating. What's not to like? Thanks to all of the organizers.

    May 23, 2013

  • Grace Rebecca H.

    Great speaker

    May 22, 2013

  • Jaclyn

    Great meetup! Very informative. Thanks!

    May 22, 2013

  • A former member
    A former member

    Sorry, last minute conflict. Hope to see you next time!

    May 22, 2013

  • Mark A.

    What hashtag are we using for the event?

    May 22, 2013

  • Juliet D.

    I just got this book and love it! Very much looking forward to this.

    May 21, 2013

  • Digamber G.

    some thing came up, so wont be able to attend. But definitely like to see slides or video of the event.

    May 21, 2013

  • Digamber G.

    This will be my fist Content Strategy: DC event. Meantime I would like to share this great video on content strategy I came across couple months back by Karen McGrane.
    http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/

    May 20, 2013

  • Elizabeth C.

    Looking forward to seeing everyone.

    May 15, 2013

  • Jessica Hibbard E.

    This will be my first Content Strategy: DC event. Looking forward to meeting everyone!

    1 · May 7, 2013

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