We’re delighted to welcome Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content, to talk to us about moving towards the future of content on the web - and everywhere else.
More About the Book From Rosenfeld Media's website
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to easily relate, share, and shift information—we need content that can go more places, more easily.
This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable by showing you how to:
- Identify content's micro elements
- Structure it in meaningful ways
- Bring it to life through metadata and markup
This gives us content that's findable, adaptable, connectable, and transportable—allowing us to better manage it, and retain its meaning, in an unfixed web.
6:30 - 7:00 PM - Dinner & networking
7:00 - 8:00 PM - Presentation & discussion
8:00 - 8:30 PM - Wrap up & drawing
5 lucky guests will go home with a free copy of the book! You won't want to miss this event.