TIPS - Navigating Challenging Content Strategy Conversations

AHAVA LEIBTAG
Live from Confab! Ahava recently led an interactive session in content strategy conversations at Confab Central (Minneapolis) in May. and has generously offered to lead an equally lively discussion for us!

Ahava Leibtag, principal of Aha Media Group, LLC, and content strategy veteran, has experience, advice, and ideas to share. We hope you'll join us in the dialog.

WHEN CONTENT NEEDS FIXING
Content strategists are in the critiquing business. When your task is improving content and process you have to evaluate and point out challenges. Not everyone likes being on the receiving end. It takes tact and wisdom to say the right thing the right way.

In content UX and content strategy, how do we suggest corrections and enhancement to design and approach while in an atmosphere of rapport, collaboration, and collegiality?

Ahava has some guidance!

Proposed Discussion Topics

• Determine what types of feedback and critique to give

• Manage conversations that go off the deep end fast

• Create an environment of consensus

REGISTRATION
Registration is $5—but it's refundable:

• If you attend the Meetup and check in with Margaret Black.

• If you change your RSVP before Wednesday, September 28, 5:00 p.m.

** If you do not attend or change your RSVP, your $5 goes towards CSDC Meetup fees.

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Our thanks to CHIEF | Brand. Strategy. Technology. (http://www.agencychief.com/)

Our gracious hosts for most 2016 meetings. We can't thank them enough!