Colleen Jones: Make Your Content Make a Difference

Results. Everyone wants them from content, whether to improve customer service, advance a cause, or even boost sales. But how do you make your content influence results? Get ideas for your strategy and tactics from this session with Colleen Jones, author of Clout: The Art + Science of Influential Web Content (http://content-science.com).

A veteran of the interactive industry, Colleen has led strategic initiatives for Fortune 500 companies, government agencies, boutique brands, and savvy startups. She is the principal and founder of Content Science, where she regularly consults with executives and practitioners about making their web content more influential. Colleen has more than 13 years of experience, with leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T).

Location Update: Thanks to the generous sponsorship of Marriott eCommerce, we will be meeting downtown at the historic Mayflower Hotel (http://www.marriott.com/hotels/travel/wassh-the-mayflower-renaissance-washington-dc-hotel/), a block from the Farragut North Metro. Marriott will also provide light snacks, yay!