Content Strategy and Location-Based Marketing

http://photos1.meetupstatic.com/photos/event/2/7/4/e/event_67750062.jpegContent strategy and location-based marketing come together November 8 in an unprecedented opportunity... for buzzword bingo? You be the judge! Content Strategy New England hosts Mike Schneider (http://twitter.com/schneidermike), co-author of the new Location-Based Marketing for Dummies, for a special evening of conversation and Q&A as we dig into the challenges that location, placemaking, and the economy of checkins present to content strategy.

With his extensive first-person knowledge and industry savvy, you can be sure SchneiderMike will get past the buzzwords to explain the opportunities we can expect: How can brands use location to further develop a unique voice? What pitfalls of content marketing does location present? How can you present a consistent cross-channel experience to an audience that may not be Foursquare savvy? And what other platforms are coming down the pike that may offer opportunities for richer user experience?

For this meetup, we're taking it out of the usual conferences rooms of Kendall Square and bringing Content Strategy New England to a new venue: the upstairs lounge at Meadhall, Kendall's newest craft beer bar and home to more than 110 beers on tap. It's right around the corner from the Kendall Square T stop, so nothing's stopping you--and you might even win a copy of Mike's book. So grab a pint, come up stairs, and pull up a chair!