Write Tight(er) Workshop with Marcia Riefer Johnston

What “Conciseness” Means, Why It Makes More Business Sense Than Ever, and How to Achieve It

Do you think that you and the writers on your team already write concisely? Attend this session, and learn how to tighten your text even more. With translations costing around $0.25 per word per language and with small screens squeezing the “page,” this timeless skill has become more timely than ever. Marcia shares tips on how to transform flabby—costly—text into specimens of lean content.

 

Participants will learn

* How flabby writing hurts business

* Why “concise” does not equal “short”

* Why you don't need a double-standard to write for small screens

* How to tighten and energize your writing

 

Things/materials to bring

Bring writing samples typical of your work other than proprietary or intellectual property samples—not necessarily your own. We intend to embarrass no one!

 

About Marcia

* Owner of a technical-writing business for 20+ years

* One-time technical-writing instructor in the Engineering School at Cornell University

* Author of "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)"

* For more, see HowToWriteEverything.com

 

Free book!

One lucky attendee will win a copy of "Word Up!"

Join or login to comment.

  • Jonas H.

    Thanks for the great presentation--and the book--Marcia! I was eager to share your insights and slides with my content team this morning. I'm very much looking forward to seeing how your lessons are able to tighten up and improve my whole team's output, so thanks!

    June 14, 2013

    • Marcia Riefer J.

      Jonas, I just discovered that I never replied to your note. Thanks for taking time to make this comment and for sharing what you learned with your team.

      September 23, 2013

  • Diana

    I have a schedule conflict. :( I'm glad there's a waitlist and someone else can use my spot.

    June 8, 2013

    • Marcia Riefer J.

      Thanks for your interest anyhow, Diana. You can get everything but the workshop piece (including the slides and even a video of me giving the preso from an earlier event) here: http://howtowriteever...­

      June 14, 2013

    • Diana

      Thank you Marcia!

      June 15, 2013

  • Marcia Riefer J.

    Interested in that downloadable chapter on business cliches (including the link to that amusing video I mentioned)?

    http://howtowriteeverything.com/excerpts/
    > "Talk—I Mean Obfuscate—Your Way to the Top"

    June 14, 2013

  • Michael P.

    I would really like to attend this event as I think it would be an invaluable presentation for digital marketing strategists and SEO copywriters like myself.

    1 · June 11, 2013

  • Linda J.

    Great! Gave me lots of ideas on how to improve my writing!

    1 · June 13, 2013

  • Sue S.

    Marcia's presentation was great and I came away with some nice tools that are sure to improve my writing.

    1 · June 13, 2013

    • Marcia Riefer J.

      Glad you were there, Sue. I mean, glad you made it. ;-)

      June 14, 2013

  • Karen M.

    Last-minute conflict -- sorry to miss it!

    June 13, 2013

  • Greg G.

    Every time I see this, I hear the Cameo version. Seriously, can't wait Marcia!

    1 · May 30, 2013

    • Marcia Riefer J.

      I love that Cameo video. Glad you made it tonight, Greg.

      June 14, 2013

  • Scott A.

    Have fun!

    June 7, 2013

  • A former member
    A former member

    H ave to go out of town...dang!

    June 10, 2013

    • Marcia Riefer J.

      Allen, Sorry you had to miss it. You can get everything but the workshop piece (including the slides and even a video of me giving the preso from an earlier event) here: http://howtowriteever...­

      June 14, 2013

  • Jonas H.

    Hello all, long time lurker, first time attendee. Forgive my ignorance, but I'm not seeing anything denoting cost. Is this thing free?

    June 12, 2013

    • Marcia Riefer J.

      Jonas, I didn't see your question in time. Glad you came anyhow.

      June 14, 2013

  • Robin S.

    So bummed to have to miss this one, but I want to make sure the spots are available.

    June 13, 2013

    • Marcia Riefer J.

      Robin, Thanks for your interest anyways. You can get everything but the workshop piece (including the slides and even a video of me giving the preso from an earlier event) here: http://howtowriteever...­

      June 14, 2013

  • M. Edward (Ed) B.

    Can't make it. :-(

    June 13, 2013

    • Marcia Riefer J.

      Ed, Since you've seen the presentation already, you already know all the tips. Sorry you missed the workshop piece, though.

      June 14, 2013

  • Shawn V.

    Stuck working late in Salem at the Capitol doing -- you guessed it -- content strategy.

    June 13, 2013

    • Marcia Riefer J.

      Missed you, Shawn. Thanks for signing up anyhow. You can get everything but the workshop piece (including the slides and even a video of me giving the preso from an earlier event) here: http://howtowriteever...­

      June 13, 2013

  • Marcia S.

    Unexpected conflict. Will check out the slides and video.

    1 · June 11, 2013

  • Ross B.

    I'd be there if I wasn't out of town. Cheers, Marcia!

    1 · May 23, 2013

    • Marcia Riefer J.

      Thanks for your interest, Ross. Sorry you can't make it. You can see the slides (and a video) at http://howtowriteever...­.

      May 23, 2013

    • Marcia S.

      Hey, Ross! I just joined the group. I'll look forward to seeing you at future meetups.

      1 · May 30, 2013

  • Diana

    Looking forward to this.

    May 23, 2013

  • Marty L.

    Looking forward to this.

    May 23, 2013

36 went

Our Sponsors

  • Connective DX

    Thanks to Connective DX for providing a venue for our events.

  • Copious

    Thank you to Copious for providing us space and pizza!

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