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Content Inventory and Audit: Presentation and Discussion with Paula Land

About This Event

Auditing existing website content is a foundational step in preparing for any content initiative. Join Paula Land for a discussion of how inventories and audits are done and the role they play in project planning and execution. Includes a quick demo of the Content Analysis Tool and how it automates the data gathering process and sets the stage for analysis.


Please arrive by 6:30. We'll start letting in waitlisted people then. If the space fills up, we'll have to turn people away.

6-7pm - Networking and Registration (Snacks and drinks will be provided)

7-7:30pm - Presentation 

7:30-8pm - Q&A and discussion

8-8:30pm - Networking/Clear out

About Our Speaker

Paula Land "was doing content strategy before it was cool." She's the founder and principal content strategist at Strategic Content LLC, a Seattle-based independent consultancy offering services in web content strategy, content management strategy and CMS implementation, taxonomy and metadata development, and editorial and copywriting. With over 20 years of experience in all facets of content development and publishing, from print to digital, she brings a wealth of expertise and a combination of strategic vision and tactical efficiency.

Prior to founding Strategic Content, Paula was a lead content strategist at Razorfish, where she worked on projects for clients including AT&T, Safeco, Microsoft, Costco, MillerCoors, Magnolia AV, and Outrigger Hotels.

Strategic Content clients include Costco, GHX, REI, and F5 Networks.

Paula also cofounded Content Insight LLC, developer of tools for content strategists, including the Content Analysis Tool.

Join or login to comment.

  • Marcia Riefer J.

    Paula's book is out! "Content Audits and Inventories"

    September 22, 2014

  • Brian R.

    Paula, thank you for making a complicated subject more comprehensible. & big thanks to organizers.

    1 · July 18, 2014

  • halle

    Thanks for a great event! It was really nice meeting Paula and many new Content Strategy Meetup members. It's always nice to see familiar faces, too. The location, food and beverages were top-notch. Thanks Paula, Derek, Katie, Marcia and Jim!

    2 · July 18, 2014

  • Linda J.

    Interesting and relevant topic! Very well presented. Thanks to ISITE for the location, food and beverages!

    2 · July 17, 2014

  • Nathan C

    Great event tonight! Thank you to all the organizers and Paula.

    2 · July 17, 2014

  • Koren B.

    Can someone tell me when Paula is scheduled to start her presentation? I'm wondering how late I can arrive without missing anything. thanks!

    July 16, 2014

    • Marcia Riefer J.

      Hi, Koren. As far as I know, we haven't mapped out an agenda. I'll find out and get back to you.

      July 16, 2014

    • Marcia Riefer J.

      Koren (and everyone), Please arrive by 6:30. We'll start letting in waitlisted people then. If the space fills up, we'll have to turn people away.

      July 17, 2014

  • Nathan C

    Excited for tonight's talk. Any word on the bike parking situation?

    July 17, 2014

    • Katie Del A.

      We have a bike rack inside the building off the Pettygrove entrance.

      3 · July 17, 2014

  • Paula L.

    Thanks, everyone, for your nice comments. Looking forward to meeting you all on Thursday!

    July 14, 2014

  • Patty A.

    Just looked at the site for the Content Analysis Tool.
    This is the correct site?

    Looks awesome!

    July 14, 2014

    • Marcia Riefer J.

      That's the one, Patty.

      July 14, 2014

    • Paula L.

      Thanks Patty and Marcia. Slight clarification on the link to the site. Should be­products

      2 · July 14, 2014

  • Al P.

    Great subject!

    1 · July 8, 2014

  • Andrew N.

    Paula is super-smart and kind. We're pretty lucky to have her visit and chat about content.

    2 · June 16, 2014

  • Jamie S.

    Really looking forward to this! :)

    2 · May 19, 2014

  • Sherry L.

    I'm also interested in how to store and manage content (and creation workflow).

    3 · May 16, 2014

  • A former member
    A former member

    I would love to attend this! I work with businesses, both large and small, to assess their marketing strategies and develop new strategic campaigns.

    1 · May 14, 2014

  • Erik B.

    I help clients tell their stories as a content strategist at Waggener Edstrom.

    May 13, 2014

  • Marcia Riefer J.

    Looking forward to hearing Paula and seeing her Content Analysis Tool.

    2 · May 12, 2014

  • Derek P.

    Such an important part of the process and one that many clients misunderstand. I'm very much looking forward to this chat.

    2 · May 12, 2014

43 went

Our Sponsors

  • 24|Seven

    Thank you to 24|Seven for providing refreshments for our February event!

  • Citizen

    Thanks to Citizen for our February refreshments!

  • Funnelbox

    Funnelbox is the official video partner of the CS PDX group

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