Content Inventory and Audit: Presentation and Discussion with Paula Land

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About This Event

Auditing existing website content is a foundational step in preparing for any content initiative. Join Paula Land for a discussion of how inventories and audits are done and the role they play in project planning and execution. Includes a quick demo of the Content Analysis Tool and how it automates the data gathering process and sets the stage for analysis.

Agenda

Please arrive by 6:30. We'll start letting in waitlisted people then. If the space fills up, we'll have to turn people away.

6-7pm - Networking and Registration (Snacks and drinks will be provided)

7-7:30pm - Presentation

7:30-8pm - Q&A and discussion

8-8:30pm - Networking/Clear out

About Our Speaker

Paula Land "was doing content strategy before it was cool." She's the founder and principal content strategist at Strategic Content LLC (http://strategiccontent.com), a Seattle-based independent consultancy offering services in web content strategy, content management strategy and CMS implementation, taxonomy and metadata development, and editorial and copywriting. With over 20 years of experience in all facets of content development and publishing, from print to digital, she brings a wealth of expertise and a combination of strategic vision and tactical efficiency.

Prior to founding Strategic Content, Paula was a lead content strategist at Razorfish, where she worked on projects for clients including AT&T, Safeco, Microsoft, Costco, MillerCoors, Magnolia AV, and Outrigger Hotels.

Strategic Content clients include Costco, GHX, REI, and F5 Networks.

Paula also cofounded Content Insight LLC (http://www.content-insight.com/), developer of tools for content strategists, including the Content Analysis Tool.