Guest Lecture: Colleen Jones, author of Clout

Creating + Evaluating Content with Clout
When someone with clout speaks, people listen. In the same way, content with clout is content that people pay attention to. It's content that influences people. And, it's content that, sooner or later, gets a result. During this session, you'll gain insights into giving your content clout. By the end of the session, you will
Identify at least one result you want from content. Know at least one principle of influence and be able to apply it to content. Understand at least two methods for evaluating whether your content is getting results. Expect handy examples, stories, and even a prize along the way.