The Content Strategy Trap: Lunch presentation with the one and only Scott Abel

http://photos3.meetupstatic.com/photos/event/c/9/c/e/event_125151662.jpegScott Abel is coming to town! Sign up while you can--80 attendees max.
About the presentation Join us for lunch as Scott Abel warns of the perils of The Content Strategy Trap and what happens when well-intentioned strategists fall into it. You will learn how avoiding The Trap led one retailer to become a publisher of online repair manuals designed to teach "do-it-yourselfers" how to fix things—while selling them the goods they need to do the job. Lots of goods. Sales are driven completely by visually engaging, standardized instructional content delivered to the web, to smartphones, and to other mobile devices. Return on investment is no longer a wild guess; it's directly tied to individual pieces of content. By thinking outside The Content Strategy Trap, this retailer has become the leader in its market. Its strategy is so successful that other retailers are clamoring to replicate it. You will also learn ... * what content strategy is (and what it's not)

• why silos negatively impact strategic decisions
• how thinking differently about communication opens possibilities About free give-aways Scott will be giving away ... * 1 free pass to LavaCon PDX (http://lavacon.org/2012) Oct 7-9 ($1,350 value)
• 1 free pass to Content Strategy Workshops PDX (http://contentstrategyworkshops.com) Oct 9-10 ($1,350 value) Seating for these workshops series is limited. Register today.
• Free copies of the new edition of Ann Rockley's book, "Managing Enterprise Content: A Unified Content Strategy" About Scott Abel Scott Abel, aka The Content Wrangler, is an internationally recognized content strategist and "social-networking choreographer" who helps global organizations improve the way they author, maintain, and deliver information. In addition to his popular business blog, TheContentWrangler.com (http://TheContentWrangler.com/) (an online resource for content professionals with an interest in content management, content marketing, content standards, and content technologies), Scott maintains several online communities on Facebook and Linkedin. He is an influential technology micro-blogger on Twitter. He writes regularly for trade and industry publications, blogs, and newsletters and is a popular presenter at publishing conferences and other content-focused events.
  In his free time, Scott is a dance music mashup artist, dj, and music producer who has been spinning tunes since 1982. Cost NO CHARGE TO ATTEND THIS MEETUP. Thanks go to member Cliff Elgin and his employer, Thetus Corporation, for making this space available to us for free. Food Bring your lunch! This is a free event, and we aren't providing lunch, though the space that Thetus has generously opened up for us will easily accomodate lunch eaters. So feel free to bring your own bag lunch or stop in at one of the many food carts or lunch restaurants downtown.