Content Strategy 101


Once a year, we like to get back to basics and do an overview of the field of content strategy! This Meetup is great for people who are new to content strategy, or who just want to explore different facets of the field. We'll be examining the many sides of content strategy, introducing and showing examples of content strategy from the perspective of:

• Brand positioning - Misha Cornes, strategy consultant

• Voice and tone - Margot Merrill Fernandez, Facebook (formerly of Hot Studio)

• Product UI and microcopy - Marissa Gomez, Facebook

• Taxonomy and metadata - Madonnalisa Chan, information architect & user experience consultant

• Structured content - Courtney Hemphill, Carbon Five

• Social content / marketing - Megan Conley, SocialTribe

Our featured speakers represent some of the leading companies and agencies in the SF Bay Area, and will provide a short talk about their perspective on content strategy ... then all our speakers will end the night with a panel and Q&A with attendees. 

We hope you'll join us to cap another great year of SF content strategy! 

Please note: we will NOT offer refunds to the $5 fee, even if you RSVP now and can't attend. So please make sure you can make it that night before you register.

Join or login to comment.

  • A former member
    A former member

    This was a very disappointing event, especially given the good ones this group has held. Most of the presentations were under-prepared and barely relevant to the subjects planned for the event. Furthermore, the lack of microphones was below minimum standards for such an event, making it hard to hear unless you crowded forward.

    December 13, 2013

  • Christopher R.

    Great panelists and very informative!

    December 11, 2013

  • Gina G.

    A great high-level overview of different elements of content strategy.

    December 9, 2013

  • AnneMarie

    Great presentations. Liked the topics and content. Don't understand why we had to pay $5.

    December 8, 2013

  • Mysti B.

    GREAT!

    December 6, 2013

  • Susan S.

    It was difficult to hear in the back, and difficult to see slide details.

    December 6, 2013

  • Becca

    The presentations were great -- will you put them online?

    December 6, 2013

  • Daryl P.

    Is there a hashtag for this event?

    December 5, 2013

  • Lauren

    Will this be recorded for later?

    December 5, 2013

  • Vanessa N.

    Feel free to check in with my name. I won't make it. Have a great session!

    December 5, 2013

    • Vanessa N.

      I'll email my ticket to whomever wants it then.

      1 · December 5, 2013

    • Vanessa N.

      Taken!

      December 5, 2013

  • Deb H.

    Won't be able to make it either so mine is up for grabs

    December 5, 2013

  • Rhett D.

    I won't be able to make it either. Feel free to check in using my name. Thanks.

    December 5, 2013

    • Frank M.

      See note for Vanessa.

      December 5, 2013

  • Stacey King G.

    Hi everybody - if you can't make it tonight, please change your Meetup RSVP so somebody on the waiting list can move into your spot. Thanks!

    December 5, 2013

    • Gabriela B.

      How do I transfer my ticket to someone? It's already paid for.

      December 5, 2013

    • Stacey King G.

      Gabriela, if somebody wants to just check in using your name that's fine ... There's no official way to do this otherwise.

      December 5, 2013

  • A former member
    A former member

    I also cannot make it- how can I transfer my ticket?

    December 5, 2013

  • Gabriela B.

    Hi guys, I came down with the flu and won't be able to make it. How can I give my ticket to someone else?

    December 5, 2013

  • Karen O.

    I'd also love to go if anyone changes their mind that has signed up - happy to redeem as well. :-)

    November 30, 2013

    • Frank M.

      We were able to increase the number of attendees—hope you can make it.

      1 · December 2, 2013

  • A former member
    A former member

    I would love to go there too, so if anyone has a free ticket I willingly redemtion :)

    November 30, 2013

    • Frank M.

      We were able to increase the number on the list—hope you can make it.

      1 · December 2, 2013

  • Dan U.

    If anyone cant make it or has an extra ticket, id love to attend. Thanks!

    November 22, 2013

    • Frank M.

      We were able to increase the list—hope you can make it.

      1 · December 2, 2013

  • Margot Merrill F.

    I'm so excited, and I just can't hide it.

    1 · November 18, 2013

    • Eddie A.

      Try not to lose control, you might like it.

      1 · November 19, 2013

Your organizer's refund policy for Content Strategy 101

Refunds are not offered for this Meetup.

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