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Melissa Rach: Short Talk & Q&A

  • Aug 20, 2012 · 6:30 PM
  • The Barbarian Group SF

We're thrilled to host Brain Traffic's Melissa Rach, co-author of the second edition of Content Strategy for the Web, who's in town for UX Week.

Melissa, vice president of content strategy at Brain Traffic, began her career as a journalist and worked on her first interactive content project in 1993. Since then, she has become a respected authority on how organizations incorporate online content into their overall communications plans. In her nearly 20 years of experience in content and communications consulting, Melissa has worked with hundreds of clients worldwide—from Fortune 100 companies to start-ups. Her client list includes Amadeus, General Mills, Best Buy, Royal Caribbean, Target, UnitedHealth Group, Wolters Kluwer, Wells Fargo, and Carnegie Mellon University.

Hailed as a content strategy "methodology maestro" Melissa has developed some of content strategy's key tools and processes, including Brain Traffic's content strategy quad—which is widely used by content strategists everywhere to explain their craft. Her methodologies have been taught at universities nationwide and recognized in books and blogs throughout her career.

I heard Melissa talk at Confab 2011, and she was terrific.

We're looking forward to seeing you on the 20th!


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  • Nancy K.

    Melissa was well organized, experienced and presented content strategy in step-by-step, actionable, job-relevant bites. I got a lot out of it. Thank you, Melissa!

    August 23, 2012

  • A former member
    A former member

    Hi content people, I mentioned in a question to Melissa that my startup, Lookout, is growing fast. Well guess what, we're growing so fast that we're hiring a "content person" to straddle the PR/content strategy/content marketing worlds. If you love a high-low mix of writing, perfecting content creation/governance workflows and acquiring users through excellent content, then email me at [masked]. Being able to tell evocative, accurate stories about complex tech topics like mobile security is a plus! Check us out

    August 22, 2012

  • Caroline T.

    Great and informative talk. Many thanks to Melissa for coming straight from the plane to the meeting.

    August 21, 2012

  • Kim N.

    Melissa delivered a great talk, and I came away with notes and ideas that will help me be a more effective content strategist and CS advocate. As always, I had a great time chatting with people and Frank was a great host.

    August 21, 2012

  • Andreas W.

    I was great to have her, although there wasn't much new in her talk.

    August 21, 2012

  • A former member
    A former member

    I learned more than 10 things from Melissa's 10 Things I've learned presentation.

    August 21, 2012

  • Charles W.

    Terrific observations.

    August 21, 2012

  • Carissa

    Learned a lot just by the way she talks about talking to clients, how she describes about what content strategy is and why each party is involved. Great.

    August 21, 2012

  • A former member
    A former member

    First content strategy meet-up that I've attended. I found it very helpful. A nice balance between high-level theory and concrete, actionable advice. Plus met some cool people.

    August 21, 2012

  • Kim C.

    Hi content creators! I’m looking for someone who can help me create a presentation for a tradeshow my company will be attending on the 26th of August. We’d love to have someone who has strong skills with, but given the short time frame we’d also be interested in someone with strong PowerPoint skills, as that might be more realistic. If you are interested, please email me at kimberlycooper (at) gmail (dot) com

    August 15, 2012

    • D. Marc C.

      Sent you an email, but feel free to ping me at (415) 572-MARC.

      August 16, 2012

  • D. Marc C.

    I like to think of myself as a malContent Developer. Looks like there’s no room at the inn Monday, so I guess I’ll force myself to attend the Two Shepherds release party in Santa Rosa instead (a Grenache/Syrah/Mourvèdre blend does go down a lot smoother than HTML code). But if anyone needs a sesquipedalian copy jockey to turn a scintillating phrase or two, I’ll be back in the saddle Tuesday.

    August 16, 2012

  • Anna B.

    I too will be on Vaca, and I am so very sorry to be missing Melissa. I will be at the next one rain or shine.

    August 7, 2012

  • Margot Merrill F.

    I will be on vaca so can't make this date, but encourage everyone to attend. I saw Melissa's talk at Confab this year about "the economics of content strategy." She's working on a book about the ROI of C.S. I believe. Her perspective may be invaluable to those of you who are working to explain why it's important and invaluable to invest in CS in your organization. And no matter what she talks to us Bay Area CS's about, it would be worth checking out!

    July 30, 2012

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