Melissa Rach: Short Talk & Q&A

We're thrilled to host Brain Traffic's Melissa Rach, co-author of the second edition of Content Strategy for the Web (http://contentstrategy.com/), who's in town for UX Week (http://uxweek.com/2012/).

Melissa, vice president of content strategy at Brain Traffic, began her career as a journalist and worked on her first interactive content project in 1993. Since then, she has become a respected authority on how organizations incorporate online content into their overall communications plans. In her nearly 20 years of experience in content and communications consulting, Melissa has worked with hundreds of clients worldwide—from Fortune 100 companies to start-ups. Her client list includes Amadeus, General Mills, Best Buy, Royal Caribbean, Target, UnitedHealth Group, Wolters Kluwer, Wells Fargo, and Carnegie Mellon University.

Hailed as a content strategy "methodology maestro" Melissa has developed some of content strategy's key tools and processes, including Brain Traffic's content strategy quad (http://blog.braintraffic.com/2011/03/brain_traffic_lands_quad/)—which is widely used by content strategists everywhere to explain their craft. Her methodologies have been taught at universities nationwide and recognized in books and blogs throughout her career.

I heard Melissa talk at Confab 2011, and she was terrific.

We're looking forward to seeing you on the 20th!