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Karen McGrane on Mobile Content Strategy

We're excited to announce the return of Karen McGrane, in town for An Event Apart. She'll be sharing insights from her forthcoming book Content Strategy for Mobile.


About Karen

Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

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  • Virginia B.

    Thank you for posting the video. Good, good overview.

    November 29, 2012

  • Scott S.

    As usual, Karen laid out a great argument. The implications of her message are staggering. And like she says, it's not a new idea. Not only have others talked for years about the idea of disengaging content from design/layout, but she's been giving this same talk for over a year! Because I'm eternally optimistic, I think her point is finally starting to sink in and our industry is beginning to change. It's a difficult mental model for many traditionalists and there's a huge learning curve ahead in how we execute, but that only means those who don't embrace the idea and start working on solutions now will have a tough go of it later.

    In case you missed anything Karen said, her entire presentation is on her web site:

    I intend to watch it again. And again. And no, she doesn't pay me, I just think what she says is super smart and important.

    November 14, 2012

  • Anna B.

    Hey guys, especially for those who missed Karen's witty, amazing, brilliant talk, we've published a few things:

    1. Full video of the talk:

    2. An audio podcast (for your walk, drive, BART, muni commute):

    3. And a short blog post:

    Cheers and see you all soon!


    November 27, 2012

  • Ana M.

    Did anyone attend this y event yesterday? Did she speak about her book or give a presentation?

    November 14, 2012

  • Scott S.

    Thanks Karen. I always get inspired when you speak.

    November 14, 2012

  • julie


    November 14, 2012

  • Lulu F.

    I am attending. thank you

    November 13, 2012

  • Lulu F.

    First meetup, looking forward to it.

    November 13, 2012

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