The Business Case for Content Strategy with Jack Molisani

Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree?

Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote. Join us as Jack Molisani shares case studies, metrics and hard-won lessons learned about how to build a business case to fund content initiatives. This conversation about Content Strategy will resonate from the C-suite to the creative team.

Speaker
Jack Molisani is the president of ProSpring Technical Staffing, an employment agency specializing in engineers and technical writers: http://prospringstaffing.com . Jack is also the Executive Director of The LavaCon (http://lavacon.org/2013/) Conference on Digital Media and Content Strategies. The 11th Anniversary LavaCon (http://lavacon.org/2013/) will be held October, 2013 in Portland.

Light Refreshments at 6 pm
Light appetizer buffet and refreshments will be served with Vegetarian, Dairy-free and Gluten-free options. Time for a little nosh, networking and registration.

Speaker at 6:45 pm

Giveaways
Jack is going raffle a free entrance to a LavaCon (http://lavacon.org/2013/) event at the end of the presentation, so bring your business card for the drawing!