The Content Strategy Trap: Lunch presentation with the one and only Scott Abel
Scott Abel is coming to town!
About the presentation
Join us for pizza in the afternoon as Scott Abel warns of the perils of The Content Strategy Trap and what happens when well-intentioned strategists fall into it. You will learn how avoiding The Trap led one retailer to become a publisher of online repair manuals designed to teach "do-it-yourselfers" how to fix things—while selling them the goods they need to do the job.
Lots of goods.
Sales are driven completely by visually engaging, standardized instructional content delivered to the web, to smartphones, and to other mobile devices. Return on investment is no longer a wild guess; it's directly tied to individual pieces of content. By thinking outside The Content Strategy Trap, this retailer has become the leader in its market. Its strategy is so successful that other retailers are clamoring to replicate it.
You will also learn ...
* what content strategy is (and what it's not)
* why silos negatively impact strategic decisions
* how thinking differently about communication opens possibilities
About free give-aways
Scott will be giving away swag. You never know what's in his bag of goodies. It could be....
* free pass to LavaCon PDX Oct 7-9 ($1500 value)
* free pass to Content Strategy Workshop Series PDX Oct 9-10 ($1500 value)
Seating for this Oct workshop series is limited. Register today.
* Free copies of the new edition of Ann Rockley's book, "Managing Enterprise Content: A Unified Content Strategy" or Halvorson's "Content Strategy for the Web" (where available).
About Scott Abel
Scott Abel, aka The Content Wrangler, is an internationally recognized content strategist and "social-networking choreographer" who helps global organizations improve the way they author, maintain, and deliver information.
In addition to his popular business blog, TheContentWrangler.com (an online resource for content professionals with an interest in content management, content marketing, content standards, and content technologies), Scott maintains several online communities on Facebook and Linkedin. He is an influential technology micro-blogger on Twitter. He writes regularly for trade and industry publications, blogs, and newsletters and is a popular presenter at publishing conferences and other content-focused events.
In his free time, Scott is a dance music mashup artist, dj, and music producer who has been spinning tunes since 1982.
More to come ...
Tattoo this into your arm. The place is locked, and the menu is an all-pizza-and-salad buffet!