Content Strategy Seattle

The Content Strategy Trap: Lunch presentation with the one and only Scott Abel

July 31, 2012 · 12:00 PM
Piecora's Pizza

Scott Abel is coming to town!

About the presentation

Join us for pizza in the afternoon as Scott Abel warns of the perils of The Content Strategy Trap and what happens when well-intentioned strategists fall into it. You will learn how avoiding The Trap led one retailer to become a publisher of online repair manuals designed to teach "do-it-yourselfers" how to fix things—while selling them the goods they need to do the job.

Lots of goods.

Sales are driven completely by visually engaging, standardized instructional content delivered to the web, to smartphones, and to other mobile devices. Return on investment is no longer a wild guess; it's directly tied to individual pieces of content. By thinking outside The Content Strategy Trap, this retailer has become the leader in its market. Its strategy is so successful that other retailers are clamoring to replicate it.

You will also learn ...

* what content strategy is (and what it's not)
* why silos negatively impact strategic decisions
* how thinking differently about communication opens possibilities

About free give-aways

Scott will be giving away swag. You never know what's in his bag of goodies. It could be....

* free pass to LavaCon PDX Oct 7-9 ($1500 value)

* free pass to Content Strategy Workshop Series PDX Oct 9-10 ($1500 value)
Seating for this Oct workshop series is limited. Register today.

* Free copies of the new edition of Ann Rockley's book, "Managing Enterprise Content: A Unified Content Strategy" or Halvorson's "Content Strategy for the Web" (where available).

About Scott Abel

Scott Abel, aka The Content Wrangler, is an internationally recognized content strategist and "social-networking choreographer" who helps global organizations improve the way they author, maintain, and deliver information.

In addition to his popular business blog, TheContentWrangler.com (an online resource for content professionals with an interest in content management, content marketing, content standards, and content technologies), Scott maintains several online communities on Facebook and Linkedin. He is an influential technology micro-blogger on Twitter. He writes regularly for trade and industry publications, blogs, and newsletters and is a popular presenter at publishing conferences and other content-focused events.

In his free time, Scott is a dance music mashup artist, dj, and music producer who has been spinning tunes since 1982.

More to come ...

Tattoo this into your arm. The place is locked, and the menu is an all-pizza-and-salad buffet!

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Jill

I've been a casual follower of Scott Abel online, but I'm glad I got to see him in person. What a dynamic guy! The talk was engaging and informative. I wish we'd had time to dig a bit more into the technical grit. Thank you for organizing this meetup!

0 · August 9, 2012
Jack Molisani

Hey All. I hear you had a great Meetup with Scott Abel on Tuesday. Register for LavaCon and Content Strategy Workshop by 8/15 using the referral code CSS to get $50 off conference tuition! http://lavacon.org

0 · August 5, 2012
Keith Kendrick

very informative and entertaining - thanks!

0 · August 1, 2012
Rosie Price

Scott was an engaging presenter! Thanks for setting this up! Takeaways: use real keywords your customers use when looking for your type of products/services online - use rich media like photos and video - use social share buttons always.

0 · July 31, 2012
A former member

This was my first meetup, I was truly impressed. For starters, Scott Abel was amazing! But the people were very nice and approachable! I really enjoyed attending this meetup.

0 · July 31, 2012
Scott Abel

I look forward to seeing you all at Piecora's for some pizza and conversation (oh, and a presentation). I hope that all of you will show up, even the ones on the waiting list, as I know from experience that some folks won't show up (due to normal, everyday life changes that impact schedules). So, plan to join us for lunch. It'll be both fun and informative. And, you might just win a free book, free training. or free conference tickets.

0 · July 27, 2012